Author: Joe Balestrino

10 Law Firm SEO Myths to Leave Behind

Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these SEO myths had a nugget of truth behind them at some point. Whatever the...

An SEO Checklist for Law Firms

Search engine optimization (SEO) is an essential part of any law firm’s online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow...

The Future of Law Firm SEO: On-SERP SEO

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...

Improve Your Law Firm’s SEO with a Website Audit

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...

10 Ways to Turn Around Your Law Firm’s Failing Website Traffic