Author: Joe Balestrino

The Future of Law Firm SEO: On-SERP SEO

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...

Improve Your Law Firm’s SEO with a Website Audit

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...

Law Firm SEO: 7 Ways to Dominate Local Search

Do you want local clients to stumble across your law firm online? For this to happen, a local audience needs to be able to find your firm’s website online. How important are local searches? Very important. In fact, “near me” or “close by” type searches...
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The Future of Law Firm SEO: On-SERP SEO