Author: Joe Balestrino

A Legal Marketer’s Guide to SEO, SEM & PPC

When it comes to digital marketing, your law firm’s search strategy plays an important role in acquiring new clients. There are various search strategies law firms can employ to show up on a prospect’s search engine result page (SERP). The three commonly used tactics...

Top 5 SEO eBooks For Law Firms.

If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search...

8 Tips for Optimizing Your Law Firm’s Images for SEO

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the...
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A Legal Marketer’s Guide to SEO, SEM & PPC