Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and...
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to...
Everyone these days has their opinion about the millennial generation. From entitled young people that don’t know how to live in the real world, to hyper-connected technophiles that are going to change the human race, you’ll find perspectives on both ends and...
Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your...