Author: Michelle Flores

8 Tips For Creating A Digital Marketing Dashboard To Monitor Your KPIs

Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and to ease communication between marketers and decision makers, making it […]

Marketing to Millennials: Tips for Law Firms

Everyone these days has their opinion about the millennial generation. From entitled young people that don’t know how to live in the real world, to hyper-connected technophiles that are going to change the human race, you’ll find perspectives on both ends and everywhere in between. When it comes to marketing, there are two important truths […]

The Pros and Cons of Producing Law Firm Podcasts vs. Videos

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]