COPE-ing Strategy for Law Firm Content: Create Once Publish Everywhere
Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your...Conducting the Podcast Interview: A Few Tips
A podcast interview is best enjoyed by listeners when conducted in a conversational style. That doesn’t mean that, as a host, you can wing it. You have to spend some time preparing and reading up on your guest and devising an outline for the episode that you can...Podcast Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
A year ago we launched the Legal Marketing 2.0 podcast and what a journey it’s been. It’s exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we’ve received, the conversations...10 Content Marketing Tactics for Legal Vendors
Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what...Our Posts
