law firm content marketing

Useful Google Sheets Add-ons For Law Firm Marketers

by Tim Baran • August 21st, 2017 • Legal Marketing | Blog

Google Sheets add-ons for legal marketersSince its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless.

This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its capabilities even further. In fact, there are so many add-ons available that it can be difficult to sort through them all to find the ones that might be most useful. To make it easier, we’ve compiled a list of six useful Google Sheets add-ons for law firm marketers.

1. Merge Sheets 

This add-on is exactly what is sounds like – it gives you the ability to scan two separate sheets based on their columns and update a main table with the information from both (in other words, to merge the two tables and their data). It’s just a few easy steps to tell the add-on which data you’d like to merge and all changes are noted in a final summary, too.

2. Search Analytics for Sheets

Accessing your Google Analytics data has never been easier or faster, thanks to this add-on. With this useful add-on, you can automatically request data from Google Search Console immediately and import up to five thousand rows. No more nightmares trying to format your sheets or copy and paste data. It even creates automatic backups.

3. Twitter Archiver

With Twitter Archiver, you can quickly run a search for specific criteria from the entire Twittersphere — tweets, keywords, hashtags — you name it! If you do any marketing on Twitter, this add-on is the monitoring tool you’ve been looking for. It’s both powerful and incredibly easy to use.  You can run and record results for simple searches on a single keyword or take full advantage of Twitter’s advanced search functions.

Once you set the information that you want collected, it organizes your search results into a single Google spreadsheet. It even updates automatically by running your search(es) hourly. You can track your own tweets, retweets from others, mentions of your name or firm, and more.

You also don’t need to follow or log into any specific Twitter account to be able to take advantage of all the features it has to offer. It works completely through Twitter’s public search functions, which are available even without an account. This is a great to for legal marketers to help them save time and effort with their social media efforts.

4. Blockspring

With Blockspring, you’ll be able to easily access all of your data from not just Google Sheets, but Microsoft Excel, Tableau, and Slack (amongst a few others). This particular add-on is not free. However, you can test before you invest with a 14 day free trial. After that, pricing starts at $29 per month for team access.

Blockspring is a powerful tool for dealing with data from different places. You’ll be able to “connect” outside apps to Google Sheets where you can then manipulate and analyze everything in a central location. The more diverse your law firm’s marketing campaigns, the more useful this add-on will be.

5.  LucidChart Diagrams for Sheets

LuicidChart Diagrams provides some of the best and most effective flowchart software out there. It allows you to insert flowcharts and diagrams directly into a Google Docs and Sheets. It can be a huge timesaver when it comes to planning and mapping out marketing strategies.

In addition to being both user-friendly and straightforward, it is compatible with PC, Mac, and Linux. Spend as little as $4.95 a month for a basic, single user annual subscription, or go pro for only a few dollars more – you won’t be disappointed.

6.  Advanced Find And Replace

One of the biggest problems with any spreadsheet is finding the data you need when the sheets get big. The standard find and replace works up to a point, but if you’ve got a lot of data to sort through, it can become a tedious and cumbersome process.

The advanced find and replace add-on gives you incredible new functionality that not only lets you search through sheets and cells, but formulas, hyperlinks, and notes too. If you find yourself trying to come up with workarounds to find data within your sheets, this add-on will save you a ton of time and grief.

There’s More Where That Came From

Regardless of the what your specific purpose may be, Google Sheets’ usefulness for marketing is undeniable. Having these add-ons at your disposal will make collaborating, enhancing, and working toward your professional goals a better overall experience for everyone involved.

Keep in mind, too, that there are thousands more add-ons available. When you’re in Google Sheets, just click on the “Add-ons” option at the right side of the top menu to search. Whatever difficulty you might be having, you’ll most likely be able to find Google Sheets add-ons for law firm marketers to make your life easier.

Do you need help in finding and selecting the right tools to enhance your legal marketing? We can help! Contact us today and learn how to identify and select the right tools and methods to improve the results of your legal marketing efforts.


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