Law Firm Press Release Tips: Eight Ways to Up Your Game
Every day, newsrooms around the country are inundated with press releases – and legal media organizations are no exception. During my many years as an editor and reporter covering the law, I spent a good deal of time sifting through the dozens of press releases that clogged my inbox on a daily basis. The verdict […]
Content Can Help Pave the Road to Distinction
May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last few years. The Am Law 100 appears to be separating into two distinct classes. One is an […]
Legal Writing: It’s Time to Declare War on Business Jargon
If you’ve written a sentence like “the firm is escalating its scalable platforms to leverage best practices and create new paradigms for an outside-the-box solution,” I’d like you to close your laptop and never open it again. Business jargon is like kudzu in a Georgia garden — everywhere and hard to kill. It pervades bad […]