Category: Digital Marketing

Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law firm website. The goal of CRO is to ensure that you capture the contact […]

Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online presence, and improving it can result in increased prospects, clients, and deals. Here are a few of […]

How are you feeling about your marketing efforts in 2019? What changes are you going to make for the new year? If you are not thinking about increasing digital efforts, you might already be behind where you need to be. In the study we shared recently, we talked about the status of marketing for law […]

Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods that they have seen success with in the past. Though these mediums may be outdated in some […]

Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital marketing as a 4 on a scale of 1 to 5, a trend […]

As a law firm, you will need to keep your website and social media pages active and engaging, which requires a steady stream of content. In today’s world, simply creating written posts is not enough; you need images to keep things interesting. Studies have shown that blog posts and social media posts that include images […]

There are many tools available to help law firms with all aspects of their functionality, including Slack. Slack is particularly useful for communications when it comes to law firms thanks to its confidentiality, ease of use, and other features. For several years already, Slack has proven itself to be a useful asset for law firms, […]

Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and keep existing clients happy. How Chatbots Can Help Lawyers Take some time to understand […]

How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked legal marketers at law firms to indicate how their firms are using digital […]

If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails focused on generating new meetings, and your average […]

There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to action. However, there are a few things that all […]

This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed Insights, and take a look at your current breakdown. You’ll […]