Category: Digital Marketing

Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one of the many Google tools that is completely free. […]

Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and digital options increasing, it can be difficult to know which digital marketing strategies your law firm […]

Do you have a favorite podcast? How did you come across it – perhaps by following a favorite author, or a recommendation from a friend? Now that Google is serving a new podcast search update, law firms are able to come across new content simply by searching for what you might like to hear.  Google […]

Native advertising has become a valuable asset in the marketer’s toolbox, and for good reason! In the modern-day business landscape, merely knowing your audience is no longer enough to capture their attention. Native advertising, no matter how important, is only effective when utilized correctly. In order for lawyers to work to polish up their advertising […]

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go along with […]

Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today believe companies should make a commitment to address social issues. That […]

Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture, professional interests, or their job.

As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search results by showing no more than two listings from the […]

Most law firms are aware of Google Analytics, but that does not necessarily mean that they are using it to its full advantage. When used correctly, Google Analytics is among the most useful tools to help your firm understand your website’s traffic, so it is important to learn all you can about the platform. One […]

In today’s competitive landscape, it has become even more essential for law firms to dedicate time and effort to building the ideal website. There are many factors that make a “good” law firm website, but today, the emphasis is on how well a website attracts and engages clients. Client-centric law firm websites are user-friendly, attractively […]

Do you feel caught up on all things Google? With their complex and ever-changing models, it can be hard to understand how to be successful in their search engine. Just in case you’re feeling like an expert – they’ve launched a new API update to keep you on your toes! Google recently launched version 4.4 […]

Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73 million people, listened to a podcast in the last month. […]