Category: Digital Marketing

Google My Business for Law Firms: Tips and Tactics

If your law firm hasn’t yet claimed its Google My Business listing, you should make it a priority to do so. It won’t take long to set up, and it can be an extremely valuable digital asset. The process of claiming and setting up the listing is often lumped in with SEO tasks and techniques, […]

What the New Google Search Console Means for Law Firm Marketers

Google Search Console is important for a law firm’s website in that it can tell you about your site, show how it appears in search results, alert you to technical issues, and much more. This past July, Google announced a beta version of Search Console and gradually released it to select users. On January 8th, […]

Search vs. Social: Digital Marketing Strategy for Law Firms

As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]

Branding Your Law Firm

When people hear your law firm’s name or see your logo, what do they think of? Hopefully, their association is positive and they think of you as a law firm they can trust. Hopefully, they think of you at all. Law firm branding and trust is important to stay top of mind with clients and […]

5+ Digital Marketing Books that Legal Marketers Should Read

Editor’s Note: I asked Guy Alvarez for this year’s recommended reads for a new blog post, but since the titles below remain marketing classics, we’ve decided to update this post with Guy’s new recommended titles. Enjoy!  As we near the end of the year and start thinking about the holidays and winter vacations, I thought […]

Law Firm Digital Marketing Strategy: Consumer vs. Corporate

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

Baker McKenzie Earns Top Facebook Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

McDermott Earns Top LinkedIn Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

White & Case Earns Top Twitter Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. White & Case achieved the top Twitter ranking. A standout feature […]

DLA Piper Earns Top Overall Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

Legal Marketing Tools: A Comparison of CRM Systems for Law Firms

In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand their goals in order to receive the most value from their efforts. Some firms may […]