In today’s competitive landscape, it has become even more essential for law firms to dedicate time and effort to building the ideal website. There are many factors that make a “good” law firm website, but today, the emphasis is on how well a website attracts and engages clients. Client-centric law firm websites are user-friendly, attractively designed, and full of content valuable to clients such as blogs and case studies. Based on this criteria, we share five Am Law 200 firms that have built effective and inspiring websites.
Quarles & Brady has a very client-centric website due to its emphasis on case studies, or “client stories” as the firm titles them. Below the brief mission statement and featured news and blog posts on the homepage, these case studies are the main feature and drive the focus of the site. Each story is linked by eye-catching photos related to the particular client, which include big corporations like MillerCoors and Harley-Davidson. Quarles & Brady’s entire website is cleanly designed and easy to navigate, with only three sections in the navigation bar: Our Services, The Quarles Team, and More. The firm’s site helps prove that when it comes to web design, oftentimes simple is better.
Hogan Lovells’ highly regarded website serves as a good example of a site focused on valuable content for clients and visitors. The firm has 20 unique blogs on topics ranging from blockchain, to global media and communications, to the nuclear industry. Additionally, the firm categorizes insights and publications of 20+ high-profile topics in “topic centers,” making it easy for users to obtain a plethora of information about a specific area of interest. The homepage focuses on this content for clients, with links to some of the firm’s blogs, services, and examples of past work. The website is visually appealing, with a white background that allows content and images to stand out and catch viewers’ attention.
White & Case’s website is heavily geared towards its major practice areas and related content for clients. The homepage highlights a survey about M&A in Israel as well as a link to this practice area, indicating the firm’s expertise in these matters. The homepage also features links to insights and publications about broader global issues. Of particular value to clients is the unique “resources” option in the navigation menu that lists three interactive tools: Compliance Need to Know materials, an M&A explorer tool, and the Committee on Foreign Investment in the United States (CFIUS) Pilot Program Covered Transaction Analysis Tool. These features help to set the firm’s website apart from competitors by offering interactive resources to clients who are looking to gain further insight into how to approach a particular legal issue or challenge.
Fragomen has a lot of information packed onto its homepage, but the content and design is still very client-centric. As an international immigration law firm, Fragomen features both US and world news updates and alerts on its homepage, catering to its global client base. The homepage also has a section featuring the most recent firm news and posts from the firm’s six different categories of blogs. Fragomen’s website and homepage is especially effective due to its inclusion of case studies, notably, in video format. The homepage features three of these videos, ranging from 1 ½ to 3 ½ minutes in length, and provides a link to view several others. As mentioned, case studies are an integral part of showcasing emphasis on client service, and are even more effective through video. Finally, the firm provides detailed information on immigration requirements in over 100 countries around the world with summaries on business visits, employment authorization, and more.
Perkins Coie has a well-designed, engaging website with a majority of content geared towards client service. The homepage attracts viewers with links to survey reports on hot topics such as autonomous vehicles, privacy and security law, and virtual reality. The homepage also highlights recent laws and regulations for clients to be aware of, labeled with a prominent “client update” header. In terms of other insights, the firm has 16 unique blogs on topics such as Fintech, Food Litigation News, and most recently, Privacy Quick Tips. Another resource geared towards clients is Perkins Coie’s archive of webinars on trends, emerging issues, and best practices in various industries as they pertain to the law.
A law firm’s website speaks volumes to the firm’s values and goals, and serves as the foundation for its broader online presence. Potential law firm clients look to these factors to see what sets a particular firm apart from its competitors. Gone are the days when just having a website would lead to a firm’s success in attracting new clients; today, the firm’s website has to be one of the best. If your firm is looking to revamp its website, look to these five firms for some inspiration, or contact us for more advice on building an effective law firm website.