Category: Digital Marketing

What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with companies. GDPR requires businesses to explicitly get people’s consent before they can […]

Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and to ease communication between marketers and decision makers, making it […]

Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person. Reputation management is an important part of every lawyer’s and law […]

Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]

Marketing Automation is being used by companies and professional services firms to segment their target audience and generate more leads and clients. Law firms are now just beginning to become aware of the benefits of marketing automation but are unsure of exactly how automation works, what platform to select, and how to make a case […]

If your law firm hasn’t yet claimed its Google My Business listing, you should make it a priority to do so. It won’t take long to set up, and it can be an extremely valuable digital asset. The process of claiming and setting up the listing is often lumped in with SEO tasks and techniques, […]

Google Search Console is important for a law firm’s website in that it can tell you about your site, show how it appears in search results, alert you to technical issues, and much more. This past July, Google announced a beta version of Search Console and gradually released it to select users. On January 8th, […]

As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]

When people hear your law firm’s name or see your logo, what do they think of? Hopefully, their association is positive and they think of you as a law firm they can trust. Hopefully, they think of you at all. Law firm branding and trust is important to stay top of mind with clients and […]

Editor’s Note: I asked Guy Alvarez for this year’s recommended reads for a new blog post, but since the titles below remain marketing classics, we’ve decided to update this post with Guy’s new recommended titles. Enjoy!  As we near the end of the year and start thinking about the holidays and winter vacations, I thought […]

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]