A Checklist For Creating an Effective Law Firm Website Call To Action
One sure fire way to make your marketing work better is to add or improve calls to action throughout your law firm website and marketing materials. In case you’re not familiar with the term, a call to action (often abbreviated as CTA) is very much what it sounds like. It is a line of text […]
What to Do After a Website Redesign
A website redesign can be a great way to breathe new life into your law firm’s site. Updating your site design can do a lot to increase traffic and engagement. The process of getting from current site to new site, though, can be nerve racking. See: What to do Before Redesigning a Website Even though […]
What to Do Before Redesigning a Website
It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern trends. There are plenty of good reasons to give your […]
5 Ways To Fine-Tune Your Law Firm Contact Page For Better Conversions
The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while careful thought is put into many website design […]
Legal Marketing Tools: Enterprise Email Platforms for Law Firms
Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]
5 Easy Ways To Speed Up Your Law Firm’s Website
The speed at which your law firm’s website loads can have a tremendous impact on how your visitors react to it. We live in a world of instant gratification, and that’s exactly what visitors expect. A one second delay can be the difference between someone staying and looking through your content, or leaving. Research shows […]
4 Top Project Management Tools For Law Firm Marketers
Having the right project management tool can dramatically improve your team’s efficiency, productivity, and accountability. The best project management tool for your team is going to depend on different factors like what you want to accomplish, your management style, and how much you’re willing to invest. Every team is different. It’s important to find a […]
You've Built a Website. Now What?
The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing up, logging in, and start writing. But the space on these platforms are rented. The […]
7 Essential Digital Marketing Actions for Law Firms
If you have a website or a LinkedIn, Facebook, or Twitter profile, you’re engaged in digital marketing. It’s a good start but you’ll need to do more to establish yourself and your firm as trusted experts in your field to drive leads and get more business. We’ve compiled a list of essential actions you need […]
A Legal Marketer's Plea for Change
Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change. Many of our clients and friends are Chief Marketing Officers at some of the […]
Cybersecurity for Law Firm Marketers: Tips, Tools, and Best Practices
Marketing departments are stewards of the firm’s online presence – from websites, intranets, and blogs to social media accounts and a slew of communication and cloud-based applications. Here are practices you can implement to keep your digital marketing presence secure. 1. Use strong passwords – “password” and “123456” are among the most popular passwords. We […]
Multiple Office Locations Should be an Integral Part of Your Firm’s Marketing Strategy
Get new clients for your firm by opening satellite offices using inexpensive virtual office rentals or sublets in shared law office spaces. Kate is a trust and estates lawyer on Long Island and the bulk of her new business comes from referrals that she’s earned by providing great service to her clients. Most of Kate’s […]