Category: Content Marketing

Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now use online video. It is therefore essential for […]

Content is king and many legal marketing teams have invested in niche content marketing experts. In fact, 73% of businesses have a designated employee responsible for monitoring content creation. However, content marketing continues to evolve in today’s digital landscape. Law firm content marketers will continue to hone their skills across these areas in order to […]

Did you know that marketing accounts for over 10% of a law firm’s budget? As every law firm leader knows, marketing activities don’t come cheap. That’s one reason why user-generated content (UGC) is getting more attention and more traction among law firms. User-generated content is defined as any type of content – from videos to […]

Webinars have always been an important part of law firm marketing, but they’ve ramped up during the COVID-19 pandemic. As in-person events such as seminars have been increasingly canceled, webinars have replaced these opportunities. There are a few traits that successful law firm webinars have in common. 1. Enthusiastic, passionate hosts When offering a digital […]

Are you ready to break out the microphone and jump into the world of podcasting? Podcasts are an increasingly popular form of content consumption. Not only that, but they are relatively easy to produce, they attract a highly engaged audience and help to humanize your brand. As tools for podcasting have evolved, the question of, […]

Video marketing this year is more beneficial to your law firm than any other time in recent history. Incorporating video into your marketing strategy can provide all kinds of positive results, from attracting more leads to delighting current clients into becoming repeat business, and everything in between. In particular, video can help improve your law […]

General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media content. There are several ways to make your law firm’s online and social media content more noticeable, […]

Ten years ago, simply making video content was enough to stand out and gain traction online. Today, if you want to stay on top of the video craze and produce content your audience truly wants to consume, it’s time you begin A/B testing your videos. A/B testing (sometimes called split testing) is the process of […]

Outdated content can drag down the overall authority of your law firm’s website on search engines. In fact, removing or reviving outdated content can improve your website’s visibility and rankings on Google. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring content is as accurate as possible. Fortunately, Google […]

So you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait – there’s more. Making the most of your webinar means putting in some extra effort after your webcam switches off. Here are 4 […]

Is getting website traffic and clicks your law firm’s ultimate marketing goal?  Most likely not. You want your website visitors to perform a desired action rather than just landing on your website, reading a blog or two and moving on. With content marketing, converting readers is not that simple. Site visitors come for answers, and […]

For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role in the buyer’s journey, and your results will not disappoint. In […]