Category: Content Marketing

Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your law firm’s marketing or business development process, chances are you understand the benefits. The problem is, many law […]

Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders. The question then becomes, “How do we as lawyers use video […]

Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts that you have access to in a way that improves your content strategy. […]

No matter how great your law firm’s blog is, it’s unlikely that your audience takes the time to read every piece you publish. Rather than be discouraged by that fact, see it as an opportunity to do more with less. There are certainly some nuances to keep in mind in order to republish blogs effectively. […]

Podcasting is a powerful tool, and one of the most critical components of a podcast is the speaker’s voice. A high quality podcast voice can be the difference between an engaging and exciting podcast or a lackluster one. If you are already leveraging podcasts as part of your law firm’s marketing mix, this is a […]

Infographics offer a wide range of benefits. Most notably, they can distill advanced ideas into a simple visual form allowing readers to take in a lot of information quickly. Read on to learn how you can create eye-catching infographics within your law firm’s digital marketing communications to capture the interest of clients and prospective clients. […]

Authenticity is one of the most basic tenets of law firm marketing, especially now in these uncertain times. The firm needs to be careful to not come off as opportunistic or insensitive. If all people see on your firm’s social media are awards, they’ll understand the expertise of the firm but may not necessarily see […]

Podcasting for lawyers is an easy way to increase attorneys’ visibility and their reputations as experts. The challenge that comes with such a popular medium is that growing your audience is easier said than done. To ensure your law firm’s podcast is set up for success, you need to make sure the right people can […]

Given the current situation of the coronavirus pandemic and social distancing protocols, it’s no surprise that law firm webinars are growing increasingly popular. Webinars provide lawyers with the opportunity to speak live to a large number of current and potential clients, no matter where they are in the world. Lawyers should follow this ultimate guide […]

Your law firm’s pre-pandemic content marketing strategy won’t work in this new world. Now, your firm’s content marketing should focus on exhibiting your integrity through genuine attempts to help your clients and future clients, otherwise you risk coming off as irrelevant or tone-deaf. Here are a few thoughts on how your law firm should adjust […]

If there’s one thing you want to avoid right now, it’s content fatigue. With so many law firms putting out the same type of educational content on Covid-19 topics, it can be easy to drown in the noise. How can you make your law firm’s content stand out, when everyone is writing and marketing about […]

We are in truly unprecedented times. In the midst of the coronavirus pandemic, professionals across the globe are adjusting to a remote-working environment.  At the same time, good communications and a strong outreach are more important during times like these. With the changing work environment we have been receiving many inquiries regarding law firm webinars […]