Category: Content Marketing

The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their marketing efforts on a content strategy. If you’ve been following this […]

One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a look at a few of our suggestions. These are items that have been […]

A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who do not actually engage, either completely ignoring the emails […]

Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This strategy worked so well; it brought them to the top search result for queries of […]

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

Can a free ebook help you grow your practice? Absolutely. While it certainly takes some time and effort to craft an eBook worth sharing, it’s much easier than publishing a printed book – and yet it can still yield many of the same benefits. By targeting a specific audience, discussing some of their most pertinent […]

Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of respondents never use segmentation, Why Email Segmentation Matters Research from eMarketer found […]

What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing campaigns target certain niches by creating premium content relevant to a target audience. A campaign-driven […]

Law firms have more ways than ever before to communicate with prospective clients. Yet many firms continue to rely on PR marketing rather than tapping into the potential of content marketing. What exactly is the difference? Content marketing offers an effective and relative method for leveraging valuable content across a variety of channels. Law firms […]

Email marketing allows you to build relationships with your prospects as you send them emails in the hopes of converting them into clients. But simply typing a message and sending it out won’t do. An email marketing campaign should not only be efficient; it has to be effective enough to make sure that your prospects […]

A marketing campaign can be defined simply as a collection of activities – from sending emails to sharing blog posts on social media – that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When […]

Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your potential audience is, but with increasingly lean staff and ever expanding formats, channels, and platforms, it […]