Category: Content Marketing

Given the current situation of the coronavirus pandemic and social distancing protocols, it’s no surprise that law firm webinars are growing increasingly popular. Webinars provide lawyers with the opportunity to speak live to a large number of current and potential clients, no matter where they are in the world. Lawyers should follow this ultimate guide […]

Your law firm’s pre-pandemic content marketing strategy won’t work in this new world. Now, your firm’s content marketing should focus on exhibiting your integrity through genuine attempts to help your clients and future clients, otherwise you risk coming off as irrelevant or tone-deaf. Here are a few thoughts on how your law firm should adjust […]

If there’s one thing you want to avoid right now, it’s content fatigue. With so many law firms putting out the same type of educational content on Covid-19 topics, it can be easy to drown in the noise. How can you make your law firm’s content stand out, when everyone is writing and marketing about […]

We are in truly unprecedented times. In the midst of the coronavirus pandemic, professionals across the globe are adjusting to a remote-working environment.  At the same time, good communications and a strong outreach are more important during times like these. With the changing work environment we have been receiving many inquiries regarding law firm webinars […]

One of the toughest lessons for lawyers to learn is that their blogs — which they may find interesting — ultimately do not resonate with their target audience. That is why the value of data in the context of content marketing cannot be overstated. Through data-driven analysis, you can identify your prospect’s trending topics and […]

If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population listens to podcasts regularly. For the savvy attorney, that’s an opportunity […]

Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform selective about what content rises in the rankings. In order […]

Digital marketing success depends largely on the quality of your content marketing. Blogging regularly and consistently is extremely important, yet many of our clients have a laundry list of reasons why they can’t focus on a blog right now. Most times, it’s because they don’t know how to take the first step. So, here’s our […]

At the rate at which people consume content online – content is still king.  Beyond traditional advertising, content can speak to your future clients in a way that no amount of paid advertising or promotion can. In this blog post, we teach you how you can develop an effective and efficient content strategy for your […]

A law firm editorial calendar might seem like overkill for something as simple as writing a blog post two to three times a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look […]

As a lawyer, video marketing can be an excellent tool to help you bring in new clients and grow your law firm. Video marketing can boost your search and SEO rankings, improve engagement with your audience, and help influence clients to choose your firm. In this article, we detail techniques that will help you drive […]

Building a profitable practice online and driving substantial search traffic can be an overwhelming feat for a lot of law firms. The good news is, there are a few simple ways to increase your firm’s search visibility and online presence. You can learn from the successes and failures of other firms and businesses to better […]