Category: Content Marketing

One of the toughest lessons for lawyers to learn is that their blogs — which they may find interesting — ultimately do not resonate with their target audience. That is why the value of data in the context of content marketing cannot be overstated. Through data-driven analysis, you can identify your prospect’s trending topics and […]

If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population listens to podcasts regularly. For the savvy attorney, that’s an opportunity […]

Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform selective about what content rises in the rankings. In order […]

Digital marketing success depends largely on the quality of your content marketing. Blogging regularly and consistently is extremely important, yet many of our clients have a laundry list of reasons why they can’t focus on a blog right now. Most times, it’s because they don’t know how to take the first step. So, here’s our […]

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]

At the rate at which people consume content online – content is still king.  Beyond traditional advertising, content can speak to your future clients in a way that no amount of paid advertising or promotion can. In this blog post, we teach you how you can develop an effective and efficient content strategy for your […]

A law firm editorial calendar might seem like overkill for something as simple as writing a blog post two to three times a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look […]

As a lawyer, video marketing can be an excellent tool to help you bring in new clients and grow your law firm. Video marketing can boost your search and SEO rankings, improve engagement with your audience, and help influence clients to choose your firm. In this article, we detail techniques that will help you drive […]

Building a profitable practice online and driving substantial search traffic can be an overwhelming feat for a lot of law firms. The good news is, there are a few simple ways to increase your firm’s search visibility and online presence. You can learn from the successes and failures of other firms and businesses to better […]

Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a process of development that is collaborative, iterative, and incremental. Deliverables are created over short […]

A buyer persona – or, in the case of law firms, a “client persona” –  is a key piece of your marketing puzzle. How can you determine who to market to, if you don’t have thoughtful personas built out? Here are 15 simple questions to help you build your ideal client personas: What are the […]

To make the most of your law firm’s SEO strategy, you should work to create content based on search intent. This idea may be foreign to many law firms, so take a few minutes to understand search intent and why it matters before getting into how to create content based on that intent. Understanding Search […]