Category: Content Marketing

For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role in the buyer’s journey, and your results will not disappoint. In […]

Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we know a thing or two about webinars. We’ve hosted and promoted webinars for our clients and for ourselves for […]

When you’ve spent time writing a compelling blog and finally hit the publish button, you feel a sense of accomplishment; you feel like your content marketing efforts are done. That is not the case, however. Your work is only halfway over. Now, it’s time to work on blog promotion.  You can’t just create valuable, high-quality […]

Your law firm just hosted a successful webinar – you had great interactions with your attendees, your speakers were compelling and on point, and you’re feeling great. Now what? Do you archive the webinar and never think about it again? Absolutely not! You’ve just created a ton of valuable content that you can repurpose and […]

Nowadays, law firms put a lot of emphasis on new marketing opportunities, such as crafting videos on Instagram and LinkedIn, to reach their prospective clients. While there is nothing wrong with contemporary communication methods, they shouldn’t distract you from one of the oldest and most effective messaging channels — email newsletters. Your law firm’s email […]

Webinars have always been an important part of law firm marketing. In addition to showcasing knowledge and thought leadership, webinars are great marketing tools because they can be repurposed. Over the coming months, expect to see webinars become even more essential as in-person events are cancelled or postponed. Fortunately, law firms can leverage webinars to […]

If you follow our blog, you know we’re big believers in podcasts. In an increasingly digital world, podcasts are an important way for law firms to share their knowledge and thought leadership, while promoting their brand. Unfortunately, having a well-developed and quality podcast won’t do you much good if you don’t promote it. If you’ve […]

Want to maximize your law firm’s written content to its fullest potential? That means not only sharing it out to your law firm’s social media accounts, but also enlisting your team to distribute it from theirs. By leveraging all firm employees as brand ambassadors, you can quickly and measurably increase your content’s reach with your […]

Content marketing is an industry worth over $400 Billion. In both B2B and B2C, marketers report about one third of their budget going toward content, and many law firms are investing even more. The industry is booming because content marketing typically generates three times as many leads as traditional law firm marketing and often costs […]

Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your law firm’s marketing or business development process, chances are you understand the benefits. The problem is, many law […]

Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders. The question then becomes, “How do we as lawyers use video […]

No matter how great your law firm’s blog is, it’s unlikely that your audience takes the time to read every piece you publish. Rather than be discouraged by that fact, see it as an opportunity to do more with less. There are certainly some nuances to keep in mind in order to republish blogs effectively. […]