Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your law firm’s marketing or business development process, chances are you understand the benefits.
The problem is, many law firm webinars are boring. Let’s just be honest. Most people do not take the time to create content that is truly interesting and will keep viewers on until the very end. However, that’s exactly what you need to do if you’re hoping to see any success from your webinar strategy.
With that in mind, here are a few tips from our experts. We promise they’ll help you build more engaging, interesting law webinars every time.
Law Firm Webinars: 10 Tips to Avoid a Snooze-Fest
1. Consider two or three speakers: Create a dynamic.
Having several speakers present during your law firm’s webinar is an excellent way to add a differing or complementary perspective to a single topic. There is a reason that radio shows and podcasts have contributors and guests. It’s the dynamic and the energy that it creates which then translates to the audience.
2. Choose the right speakers.
All presenters should be able to speak authoritatively about your chosen webinar topic. When selecting presenters for your law firm’s webinar, ensure that whomever you choose knows the topic inside and out. Subject matter expertise is important for fielding unexpected questions, which will almost certainly happen before long.
3. Keep your video on.
People will naturally feel more engaged looking at you face-to-face; way more engaged than looking at a static backdrop slide. On that note, you might also consider standing up. You’ll likely be more animated, and you’ll appear more professional.
4. Invest in is a microphone that will allow you to move around.
Having your head in the same place can get a little dull – movement on the camera is a good thing. Furthermore, there’s nothing more distracting during a webinar than poor audio quality, so make sure you have a great microphone that allows your attendees to hear you clearly.
5. Get excited.
After all, this is amazing material you’re presenting, right? Use emotion, laugh, use gestures. Use your whole body to communicate – use your arms and hands. Leverage humor. In general, be a real person who is ecstatic to share key information on a webinar that will help lots of people. Your audience won’t find you engaging if you’re not engaged.
6. Select a current, unique, and niche topic.
In this age when attendees are saturated with virtual events and webinars, it’s important you make the topic current and unique. Think outside the box and put your own spin on the details. Furthermore, by focusing on something very specific in your webinar—a niche strategy or pain point—you’re more likely to attract webinar sign-ups from interested people in your target audience.
7. Keep the word count on your slide deck down.
Presentation slides are meant to support the narration of the speaker, not make the speaker superfluous. Keep text to a minimum and try to use bullet points and incorporate high-quality graphics and appropriate charts.
8. Take advantage of interactive features like polling.
Polling is an easy way to encourage your audience to get involved in real time and participate in the webinar material. It can also offer you insights on your audience’s knowledge, experiences, and opinions.
9. Try to keep your webinar around 45 minutes.
Even if you’ve scheduled it for one hour. People will appreciate getting in and out and getting some time back. Aim for 30 minutes of material, followed by 15 minutes of Q&A.
10. Present for 10 minutes, stop for a few questions, and then repeat the cycle.
This is a great way to increase engagement, however, you run the risk of no one posing questions – which can lead to awkward pauses that have the opposite effect than what you’re looking for.
Webinars have been an effective digital marketing tool for lawyers for quite some time, but in the current landscape they are a necessity. Drive more registrations and exceed your attendees’ expectations by creating an experience that is educational, interesting, and engaging.
Are you ready to host your own webinar that connects with your audience, builds authority and trust, and grows your email list? Reach out to us for help today.
Updated and Republished from Dec 3, 2018.