by Vondrae McCoy | May 14, 2021 | Content Marketing
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now...
by Vondrae McCoy | May 7, 2021 | Content Marketing, Measurement and Analytics
Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always...
by Vondrae McCoy | May 3, 2021 | Content Marketing
Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback lets you know if what you’re doing is working, and...
by Vondrae McCoy | Apr 30, 2021 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the...
by Vondrae McCoy | Apr 26, 2021 | Measurement and Analytics
A client’s relationship with your firm is more complex and multilayered than ever before. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid...
