by Vondrae McCoy | Mar 31, 2020 | Legal Marketing
In light of the coronavirus pandemic, law firms all over the world are facing more and more changes to their day-to-day work. The current transition from a traditional to a virtual law firm has been tough for many. With mandated social distancing orders in place,...
by Vondrae McCoy | Mar 24, 2020 | Digital Marketing
In light of recent world events, working remotely has become the new norm for law firms across the globe. As a result, regularly scheduled meetings are now happening remotely, which isn’t always easy, especially if it’s the first time you’re running one. To help...
by Vondrae McCoy | Mar 13, 2020 | Legal Marketing
People are consuming podcasts at an astonishing rate and the industry continues to grow each year. In fact, it has grown 40% between 2017 and 2019. And, podcasts aren’t just being used for entertainment purposes. Law firms and businesses alike are realizing the...
by Vondrae McCoy | Mar 9, 2020 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, it is...
by Vondrae McCoy | Feb 28, 2020 | Social Media
Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many...
