by Vondrae McCoy | Aug 25, 2022 | Digital Marketing
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many...
by Vondrae McCoy | Jul 7, 2022 | Measurement and Analytics
A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions,...
by Vondrae McCoy | Sep 29, 2021 | Blogs and Microsites
Blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but...
by Vondrae McCoy | Sep 24, 2021 | Blogs and Microsites
Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this...
by Vondrae McCoy | Sep 21, 2021 | Webinar Production & Promotion
We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many...
