by Vondrae McCoy | Jul 2, 2020 | Search Engine Marketing
Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...
by Vondrae McCoy | Jun 18, 2020 | Digital Marketing
Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone – and there are more being developed all the time. With technologies...
by Vondrae McCoy | Jun 10, 2020 | Social Media
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2019, 30% of Am200 law firms were using LinkedIn advertising,...
by Vondrae McCoy | Jun 5, 2020 | Content Marketing
Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders....
by Vondrae McCoy | Jun 1, 2020 | Content Marketing
Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts that you have access...
