Author: Vondrae McCoy

Google Analytics for Law Firms

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]

Everything Law Firms Need to Know About the Latest Threads Updates

In July of 2023, Meta-owned platform Threads was launched and quickly rocketed to over 100 million sign-ups in a matter of days. Unfortunately, users weren’t overly impressed with the limited features, and within a week, all of the engagement metrics that matter took a huge hit. The leaders behind the Twitter alternative took notice, and […]

The Law Firm Guide to LinkedIn Advertising

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t […]

SEO for Law Firms: The Rise of AI Search

The rise of AI-powered search engines has become a popular source of information. However, understanding the nuances of AI search in the legal sector is crucial for professionals and marketers alike. How does AI search differ from regular search? And what does it all mean for legal marketers? We are breaking down what you need […]

Why Legal Marketers Should A/B Test Their LinkedIn Ads

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

Website Design for Law Firms: 20 Tips to Boost Traffic and Leads

We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many other factors that go into turning website visitors […]

16 Ways To Incorporate Videos Into Your Email Marketing

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

Video Marketing for Law Firms: 10 Techniques That Will Drive Success

Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law firm’s video marketing strategy, you’ll want to […]

Law Firm Content Marketing Trends to Follow in 2023

The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and look for new ideas that can be applied […]