Author: Vondrae McCoy

How Law Firms Can Benefit from Conducting a Social Media Audit

In today’s digital landscape, social media plays a pivotal role in shaping your firm’s image, engaging with clients, and attracting new business. But how do you know if your social media efforts are truly effective? The answer lies in performing a comprehensive social media audit. What Is a Social Media Audit? A social media audit […]

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But what does this mean for your law firm? Let’s explore how these updates can impact your online visibility and provide you with practical […]

Leveraging the Power of GA4 to Align Your Law Firm’s Online Targeting

Google’s latest GA4 update brings a pivotal shift that many law firms utilizing digital advertising can greatly benefit from. The update harmonizes user counts between Google Analytics 4 (GA4) and Google Ads, leading to improved re-marketing capabilities and personalized ad targeting. Google Advertising and GA4: A Synchronized Approach In the previous structure, there could be […]

8 Conversion Rate Optimization (CRO) Trends for Law Firms 

Each year, the way we work changes and evolves. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers have dealt with a lot of transformations. One thing that hasn’t changed, though – and never will – is the need to attract prospects, and then convert them into new clients. […]

Social Media Marketing for Attorneys in 2024

In a world where digital presence is paramount, attorneys and law firms can no longer afford to overlook the power of social media marketing. In 2024, social media is not just a platform for sharing life updates or connecting with friends—it’s a crucial business tool that offers unprecedented opportunities for growth and client engagement. At […]

How to Measure and Boost Law Firm Marketing ROI

You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results, including return on investment (ROI), to determine whether the campaign was a success. Information related to ROI can also help you figure out whether you should continue running the campaign as-is […]

Video Marketing for Law Firms: 12 Techniques That Will Drive Success

Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 12 techniques below. In this article, we reveal some of our favorite tips to help you create compelling, […]

Will Google Penalize My Law Firm’s Site If I Use AI?

The integration of artificial intelligence (AI) into content creation has prompted an array of questions and concerns, particularly among law firms, legal marketers, and attorneys. The central question at the core of this shift is whether Google’s stance on AI-generated content penalizes law firms aiming to streamline their digital presence without compromising quality. This blog […]

How Law Firms Can Build Their Brands with Video Marketing

In the increasingly digital landscape of today, your law firm can’t afford to ignore the power of video marketing. Especially in the competitive legal realm, building a strong, recognizable brand is essential for success. In this blog, we will explore the benefits, statistics, and actionable strategies for law firms to harness the potential of video […]

Mastering Paid Social Media for Law Firms

In an era fueled by digital interaction, the influence of social media on the connectivity between law firms and their prospective clientele is irrefutable. Lawyers who strategically integrate online presence into their practice are not just ahead of the curve; they’re set to redefine the standards of client engagement and brand advocacy in the legal […]

Google Analytics for Law Firms

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]