by Vondrae McCoy | Feb 10, 2021 | Digital Marketing
Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth...
by Vondrae McCoy | Feb 4, 2021 | Digital Marketing
When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I...
by Vondrae McCoy | Feb 2, 2021 | Content Marketing
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a...
by Vondrae McCoy | Jan 25, 2021 | Conversion Rate Optimization
So much changed about the way we work the past year. From ramping up remote work to increasing concerns about privacy on digital platforms, legal marketers dealt with a lot of transformations. One thing that didn’t change, though – and never will – is the...
by Vondrae McCoy | Jan 19, 2021 | Content Marketing
Video is becoming more than a “nice to have” – it’s essential for law firm marketing. Video not only gains interest across more channels, but it can also add credibility to your content. Production value doesn’t matter as much as the information presented...
