by Vondrae McCoy | Jul 26, 2021 | Social Media
What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text...
by Vondrae McCoy | Jul 15, 2021 | Content Marketing
Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they...
by Vondrae McCoy | Jul 7, 2021 | Content Marketing, Measurement and Analytics
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s...
by Vondrae McCoy | Jun 30, 2021 | Measurement and Analytics
The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and...
by Vondrae McCoy | Jun 14, 2021 | Digital Marketing
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s online visibility and build more business...
