by Vondrae McCoy | Sep 14, 2020 | Content Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection which fosters long-term...
by Vondrae McCoy | Sep 9, 2020 | Social Media
LinkedIn lead gen forms are a powerful tool to attract more leads for your law firm. When a user clicks on your ad’s call-to-action button to engage with your Sponsored Content or Message Ad, a native digital form will open via the LinkedIn interface and fields are...
by Vondrae McCoy | Sep 3, 2020 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). Furthermore, by 2022, online video will make up more than 82% of all consumer internet traffic — 15 times higher than...
by Vondrae McCoy | Aug 13, 2020 | Digital Marketing
We all know that websites are a key component of business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many...
by Vondrae McCoy | Aug 11, 2020 | Social Media
In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be...
