by Vondrae McCoy | Sep 29, 2021 | Blogs and Microsites
Blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but...
by Vondrae McCoy | Sep 24, 2021 | Blogs and Microsites
Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this...
by Vondrae McCoy | Sep 21, 2021 | Webinar Production & Promotion
We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many...
by Vondrae McCoy | Sep 14, 2021 | Content Marketing
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to...
by Vondrae McCoy | Aug 11, 2021 | Social Media
Facebook ads is a constantly evolving platform, and because of that best practices are likewise ever changing. On such a complex platform, it’s not always easy to know if you’re doing the right things. That’s why many law firms end up using their budget ineffectively...
