by Vondrae McCoy | Nov 13, 2020 | Legal Marketing
Landing guest appearances on reputable industry podcasts is a smart way for lawyers to boost their brand and online reputation. Doing so can help you to tap into an audience of potentially thousands of new people interested in what you have to say. So if you want to...
by Vondrae McCoy | Nov 9, 2020 | Measurement and Analytics
Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google...
by Vondrae McCoy | Nov 6, 2020 | Content Marketing
Is getting website traffic and clicks your law firm’s ultimate marketing goal? Most likely not. You want your website visitors to perform a desired action rather than just landing on your website, reading a blog or two and moving on. With content marketing,...
by Vondrae McCoy | Nov 4, 2020 | Social Media
Are you familiar with TikTok? The controversial video sharing app made news when it boasted of over one million global downloads within 18 months of its launch. TikTok provides an endless feed of entertaining short video clips. Instagram, while traditionally focused...
by Vondrae McCoy | Oct 19, 2020 | Digital Marketing
Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business...
