Author: Gabrielle Meyers

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences is a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]

Webinars have always been an important part of law firm marketing. In addition to showcasing knowledge and thought leadership, webinars are great marketing tools because they can be repurposed. Over the coming months, expect to see webinars become even more essential as in-person events are cancelled or postponed. Fortunately, law firms can leverage webinars to […]

LinkedIn is a professional network, which means that people are spending time there for the purpose of doing business. There is no doubt that LinkedIn is the best place online for lawyers looking to grow their networks and their practices. In fact, a study conducted by HubSpot found that traffic from LinkedIn generates the highest […]

Any lawyer who hopes to attract new clients and be seen as a thought leader in their practice area can benefit from having a strong presence on Linkedin, especially right now while social media usage is up. Success for a lawyer depends on conveying to prospects and clients that you’re at the top of your […]

Google Analytics is one most popular digital analytics software that more and more law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but that does not necessarily mean that they are using it to its […]