Category: Content Marketing

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to learn how to make your best first impression when it comes […]

As marketing efforts continue to transition into our digitally influenced world, email remains one of the pillars of online marketing with the highest return on investment for small businesses. Obviously, the main goal of email marketing for law firms is to drive traffic and convert new leads into clients. Your second priority, however, should be […]

A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you some sort of value-added content (i.e. an eBook, […]

Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law firm’s digital marketing campaigns and adding video to your website can boost Google rankings. If you’re looking to join the […]

As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms including email, YouTube, Instagram, LinkedIn, etc. – and the right thumbnail can mean the difference between a viewer watching your […]

There are only a few industries where the service being sold is actually a particular type of expertise. The legal industry is one such sector. People will choose a law firm based on the knowledge and credibility displayed by the attorneys within it. This makes it essential for the experts within your firm to develop […]

Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email marketing for law firms.  This is great, but sometimes you need to get back to the basics. Thoughtful, well-written copy can go just as far toward helping your […]

Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback lets you know if what you’re doing is working, and how you can improve. Ask these survey questions before, during, […]

Blogging is crucial to your legal marketing strategy. Many marketers know this and still don’t have a content strategy, simply because they don’t believe they have the time. But the truth is, you can’t afford not to invest in blogging, and consistency is key. Establishing a schedule can help you to execute a blog strategy […]

Email is an essential part of a successful legal marketing strategy. Even if your email program is running well right now, you probably want to improve open and conversion rates. Here are 5 elements that should be present in an effective law firm email marketing campaign.  Law Firm Email Marketing Mistakes Segmentation and Personalization  Splitting […]

Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in their services. Marketing to them is simply a way of working smarter, not harder. […]

We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going to change any time soon. Even robust legal marketing departments can find themselves coming up short when it comes […]