Category: Content Marketing

Today in legal marketing, it’s all about sharing your expertise and gaining new leads. Though law firm content marketing comes in many forms across several channels, effective strategies increase web traffic, convert more leads, and win clients over time.  There are other benefits too, such as: Increased organic website visitors due to SEO More followers […]

Having quality content is at the cornerstone of strong SEO (search engine optimization). The search engines’ goal is to give their users the best experience, so they pull the pages with the best content and rank those pages higher. While many factors are at play when optimizing content, there are a few practical steps that […]

The internet is full of exceptional legal content. More and more law firms publish regular blogs and if you do not provide your website visitors with well-written and educational content, they can just go elsewhere. So how do you capture your audience’s attention? What makes a good law firm blog article? There are certain characteristics […]

Video is an important part of marketing, and only becoming more so. In fact, the amount of marketers using video has increased by 41% since 2016. However, that doesn’t mean marketers should produce video content just for the sake of it – all videos are not created equal. Your law firm’s videos need to be […]

If you have a podcast, you likely have the goals of improving your show over time and gaining more listeners. You can certainly achieve those goals, but doing so requires diligent work and lots of promotion. It takes time and effort to lay the groundwork for a successful podcast. Luckily, we know a few effective […]

Did you know that the average person receives 88 emails per day? Email is an essential part of most of our lives, whether at home or in the workplace. It’s also an affordable way for legal marketers to reach their prospects – but that can only happen if they break through the noise. That means you need […]

Effective blogging is not only a great lead generation tool, but a value-add for current clients. Blogs and thought leadership content can help improve your reputation and credibility as a lawyer and help attract new clients. Of course, to maintain your law firm’s blog, you have to post regularly. Sometimes the hardest part of writing […]

Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s important to understand which types work best for […]

Most law firms put out an email newsletter – and for good reason. They remain an effective tool for marketing to and retaining existing clients. Though there are countless new ways of communicating with people in your database, an email newsletter is a concise method of sharing your latest content and thought leadership. But remember: […]

Podcasting as a business development tool in 2021 is growing. With law firms and attorneys releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. Along with blogs, thought leadership papers, and videos, podcasting is a great way for attorneys to showcase their expertise and assure potential […]

Your law firm likely has a few different goals for your blog. Brand awareness, lead generation, and displaying thought leadership are a few places to start. But how do you know if what you’re doing is working? No matter what it is you’re hoping to accomplish specifically, you need a way of measuring your blog […]

Video is a huge deal. Users watch almost 5 billion videos on YouTube every day. Using this channel presents a lot of opportunities for lawyers and law firms to display their expertise and their offerings. The only problem is, with so many videos out there, it’s hard to stand out. Needless to say, it’s important […]