The Best Royalty Free Stock Photo Sites for Law Firms
As a law firm, you will need to keep your website and social media pages active and engaging, which requires a steady stream of content. In today’s world, simply creating written posts is not enough; you need images to keep things interesting. Studies have shown that blog posts and social media posts that include images […]
10 Google Ads Trends for Law Firms in 2019
Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To secure the best performance, […]
Baker McKenzie Earns a Top Twitter Ranking in the 2018 Social Law Firm Index
The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. Twitter continues to thrive as a major platform for law […]
Using Instagram to Recruit Millennial Talent
Think back to when you were looking for your first job – the entry level position you so desperately wanted. What resources do you recall using for your first big break? In today’s digital age, 86% of the working class uses social media to start and further their career within the first decade of entering […]
Slack for Law Firms
There are many tools available to help law firms with all aspects of their functionality, including Slack. Slack is particularly useful for communications when it comes to law firms thanks to its confidentiality, ease of use, and other features. For several years already, Slack has proven itself to be a useful asset for law firms, […]
Three Law Firm SEO Trends for 2019
To make sure you stay on top of your law firm’s marketing, take some time to familiarize yourself with some of the key law firm SEO trends for 2019. The techniques behind search engine optimization are always changing, so it is essential to know what works and what does not, which will allow you to […]
K&L Gates Earns Top SEO Ranking in the 2018 Social Law Firm Index
The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]
How Legal Professionals Can Use the New LinkedIn Events for Networking
As a legal professional, there are numerous ways to use LinkedIn to your advantage, including as a way to network and promote your events. Even without a direct feature on LinkedIn for events, there are plenty of strategies for promoting activities off the platform, but LinkedIn is taking this to the next level. The professional-oriented […]
How to Use Trending Topics to Boost Traffic to Your Law Firm Website
Here’s the bad news: In business, online marketers often struggle with new and relevant content to drive all-important traffic and conversions on their website. Depending on your industry, it can be difficult to constantly come up with new and interesting ideas. The good news? The legal industry is ripe with topics that you can leverage […]
Norton Rose Fulbright Earns Top Overall Ranking in the 2018 Social Law Firm Index
The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe […]
The Competitive Advantage of Interactive Content for Law Firms
In this year’s Social Law Firm Index, we highlighted the growing importance and adoption of interactive content for law firms. Interactive content can include quizzes, assessments, tools, and surveys and is one of the best ways for law firms to facilitate engagement across digital channels. This type of content can give law firms a competitive […]
5 Content Marketing Tools for Law Firms
You’ve heard us say it before: content is king. In today’s world of digital marketing, content can make a huge difference to your bottom line. The right technology is key – and the options can seem endless. The Content Marketing Institute recently released a study comprised of feedback from over 700 companies across a variety […]