Stay up to date on our blog

With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined 2024, but also set the stage for what’s to come in 2025. In this blog, […]

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how firms need to approach online visibility. In this blog post, I’ll answer the burning question, how do you ensure […]

Sometimes, even the best blogs can grow stale, and traffic to those once-popular posts can start to decline. This makes it clear that the information or presentation may no longer resonate with today’s audience. Recognizing this, we decided to revisit some of our most important blog topics, starting with “LinkedIn for Lawyers: 12 Steps to […]

As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together, exploring essential strategies and innovations that drive success in the legal industry. Our blog has been a hub for valuable […]

As technology and user trends evolve, it is crucial that your law firm’s website adapts to support changing best practices. Websites need to be engaging, well-designed, and easy to navigate in order to spark consumer interest and gain their trust.  In my experience, a law firm’s website is often its most critical marketing tool. It’s […]

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]

Attempting to understand how the Google Search algorithm works can seem like trying to crack a code, but it’s essential for your law firm’s online success. The algorithm determines which pages show up in search results and in what order, making it a powerful tool for driving visibility and attracting new clients. Here’s the good […]

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different stages of engagement with your firm. Some may just be becoming aware of your services, while others are ready […]

Email is a powerful marketing channel, especially for legal marketers. According to HubSpot, 59% of marketers say email delivers their highest ROI. For law firms, email marketing plays a key role in nurturing leads and building client relationships. But how do you ensure you’re maximizing your email marketing efforts? It starts with segmenting and personalizing […]

  Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your podcast’s listenership has stalled or hasn’t gained traction yet, there are several steps you can take to ensure […]

In 2024, numerous law firms observed a marked decline in web traffic originating from search engines. At the same time, the AI industry’s rapid growth has coincided with a spike in web traffic originating from AI sources.  Good2bSocial has been carefully analyzing data from numerous law firms across the nation to gain insights into how […]