Stay up to date on our blog

In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the leading professional networking platform, provides law firms with a powerful tool to not only build brand awareness but also establish thought leadership and […]

In the digital marketing landscape, law firms often face the question: SEO or SEM? Understanding the distinction between these two strategies is crucial for enhancing your online presence and attracting clients. In this blog post, we are breaking down everything you need to know about the differences between SEO and SEM. What Is SEO? SEO […]

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively. In this blog post, we will walk […]

As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that.  Learn about how marketing automation can help law firms to engage with […]

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not be the most effective call to action to […]

As a law firm, maintaining the relevancy of your website content is crucial for attracting and retaining clients. However, many firms fall into the trap of focusing solely on creating new content while neglecting older posts and pages. This approach often leads to “content decay”—a gradual decline in traffic and engagement over time. Here’s how […]

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its data is key to leveraging it effectively for your law firm. In this blog, we will help you get […]

Is your law firm’s website missing out on valuable traffic? It could be due to broken links on other sites that should be directing traffic to you. The good news is that this problem can actually become an opportunity through a technique called broken link building. By identifying broken links on external sites, you can […]

If you read our past post on what makes up a modern marketing technology stack, you know that thousands of platforms are available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and optimizing your law firm’s Marketing Technology Stack is not a simple, streamlined process. Unfortunately, too […]

Whether you provide law firms with technology, software, or a service, you need to sell value to a law firm to turn them into a client. Law firms are bombarded with offers every day to try new products and services, and it can be frustrating for them to sift through a raft of offers to […]

TikTok’s rapid rise in popularity has made it a must-use platform for marketers. However, a recent study reveals that many brands are not effectively leveraging TikTok. For law firms considering TikTok as part of their marketing strategy, understanding these insights is crucial for success. The State of TikTok Content A recent study by DAIVID highlights […]

As potential clients increasingly turn to the internet to find legal services, law firms must embrace effective internet marketing strategies to stay competitive. Whether you run a solo practice or are part of a large firm, understanding the ins and outs of internet marketing can be the key to growing your client base. In this […]