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In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not matter when it comes to digital […]

Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and keep existing clients happy. How Chatbots Can Help Lawyers Take some time to understand […]

For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill your funnel is a lead magnet. If you’re not familiar […]

Your law firm should not overlook the power of social media marketing, particularly Instagram. Remember that simply posting photos or videos on Instagram under your profile will not be enough. To view those, someone would have to already follow you or happen to stumble across your post. To increase the chances of someone seeing your […]

How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked legal marketers at law firms to indicate how their firms are using digital […]

If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails focused on generating new meetings, and your average […]

The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their marketing efforts on a content strategy. If you’ve been following this […]

In addition to paid advertisements on Twitter, legal vendors can use this social media platform in many other ways to become part of lawyers’ conversations, promoting their businesses in the process. You will want to follow many of the same guidelines and advice that those in other industries should. However, target your techniques so your […]

For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe.  Now, marketers are picking up on the trend in order to share insights and establish thought leadership in a new way. Content […]

Google has many marketing resources to offer law firms, such as AdWords and the new Google Marketing Platform. The company launched the new platform in late June, combining the services that you used to access separately via Google Analytics 360 Suite and DoubleClick Digital Marketing. The idea is that with the new platform, law firms […]

Once you’ve made the investment to attend a conference, there’s no turning back. We’ve all been to events where we’ve seen booths that are packed with traffic…..and those that are empty with staff standing around chatting only to each other. The problem is, if you end up in one of those latter booths, your wasting […]

One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a look at a few of our suggestions. These are items that have been […]