Category: SEO

You should already understand the importance of SEO for your law firm as it increases the chances that potential clients will find your company when doing an internet search. Even with a reasonably in-depth understanding of SEO, you may underestimate the importance of email marketing and the role this type of advertising plays in your […]

To be successful, your law firm must have a well-rounded marketing strategy, including on Google Maps. Google Maps is now among the most commonly used methods of finding a new restaurant, store, or lawyer, especially given its simple integration with Google searches on desktop. To take advantage of this frequency of use, make sure to […]

You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand the Role of FAQs No matter the current […]

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently featured several top law firms that are leading the way […]

If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To procure those high-authority links, you need to connect with journalists, authors, contributors, and […]

Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting […]

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the proper images and captions, your content will be attractive and engaging. […]

As technology develops and we further descend into a highly digital society, there’s no question surrounding the importance and relevance of cybersecurity. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for keywords that relate to their most important practice areas. Over the course […]

In our recent Social Law Firm Index study, we discovered that large law firms are beginning to invest significant time and effort to ensure that their website can easily be found on search engines. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for […]

If you search on Google, then you’re familiar with featured snippets. Always helpful, have you given much thought to how these are selected? They are key for your firm’s content and SEO efforts, for a few reasons: They make search easier for users – which directly contributes to rankings and credibility with search engines. Featured […]

The factors that Google uses to rank pages on search engine page results (SERPS) continue to evolve. Mobility is one of the factors that Google considers very important when it comes to ranking your website. Therefore, law firms need to optimize their website and create an SEO strategy that includes mobile as well as desktop. […]

Building a website for your law firm is a large undertaking – considering SEO best practices to increase your search engine visibility can make the task even more complex. To make the process more manageable, it can be helpful to break your SEO strategy down according to each portion of your website. While your homepage […]