Category: SEO

Google is pushing the entire web towards secure, encrypted connections. The search behemoth already blocks some types of “mixed content” on the web but now things are getting more serious. Google announced that starting in 2020, Chrome will block all mixed content by default, disabling some existing web pages. Find out what this all means […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

Simply put, a “backlink” is a link to your website from an external website. They’re useful for improving a website’s search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm’s website on search engines. Though there’s a complex science behind backlinks and their effect on SEO, we’ve […]

Google’s broad core updates happen about 3 times per year and the latest one was rolled out in September. So what does that mean and how does it affect law firm websites?  Well, Google will typically make at least one change every day to improve our search results, but a broad core update is a […]

If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search engine optimization or you are a veteran, we think you can […]

Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority. Domain authority is a search engine ranking score […]

You should already understand the importance of SEO for your law firm as it increases the chances that potential clients will find your company when doing an internet search. Even with a reasonably in-depth understanding of SEO, you may underestimate the importance of email marketing and the role this type of advertising plays in your […]

To be successful, your law firm must have a well-rounded marketing strategy, including on Google Maps. Google Maps is now among the most commonly used methods of finding a new restaurant, store, or lawyer, especially given its simple integration with Google searches on desktop. To take advantage of this frequency of use, make sure to […]

You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand the Role of FAQs No matter the current […]

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently featured several top law firms that are leading the way […]

If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To procure those high-authority links, you need to connect with journalists, authors, contributors, and […]

Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting […]