Category: SEO

What Recent Google Algorithm Updates Could Mean For Your Law Firm

There’s a very good chance you’ve noticed some changes in the traffic your site receives from Google over the last few weeks. You may be suddenly receiving a bit more, or, unfortunately, you may have noticed a drop. If your law firm has seen a rise or drop in traffic — or even a series […]

How Law Firms Should Optimize Content for Voice Search

Voice search isn’t a new concept. It has been around for quite a while now, but it only started to really take off a couple of years back, many thanks to Siri, Apple’s voice assistant. Today, we also have Google Voice for Android, MicroSoft Cortana for PC, and Alexa from Amazon, just to name a […]

What Do Google’s New Longer Search Results Snippets Mean For Law Firms?

Snippets are the explanatory text found below listings on Google’s search result pages. For the longest time, snippets have been limited to 165 characters. Recently though, Google made changes to their result pages to accommodate longer snippets. Today, they can go up to 230 characters, and sometimes more. How Did the Change Come About? Google […]

How To Get Your Law Firm Started With Semantic Search and SEO

Search technology is constantly evolving. Each day, Google’s algorithms become a little bit better at doing their job. We don’t even notice the subtle changes, but every time we run a search, the results we get back improve. One of the biggest changes in search over the last few years, and greatly responsible for the […]

A Guide to Technical SEO for Law Firm Websites

When you mention SEO to most people, the first thoughts that come to mind are keywords and content; trying to get the right words on the page in the right places to get better results. There’s a lot more to SEO than that, though. There is “under the hood” work that should be done on […]

4 Tips to Get Your Law Firm Listed in Google Local 3-Pack

When it comes to SEO for your law firm’s website, local listings should be a high priority part of your efforts. The term “local listings” can have slightly different meanings depending on who and what you are talking about, but the basic idea is that local listings help you to reach people and potential clients […]

SEO for Lawyers and Legal Marketers [Video & Slides]

Confused about SEO? In this video and slide deck from our webinar, we look at a few of the basic cornerstones of building and executing an SEO (search engine optimization) strategy. It’s focused on the legal industry and speaks of SEO for lawyers and law firm marketers. Takeaways: How to drive more traffic to your […]

[Webinar] SEO Basics in an Hour for Lawyers and Legal Marketers

Are you concerned that you’re missing potential leads and clients because they can’t find you online? Are your competitors showing up in search results instead? How your site shows up in search engine results has to do with a practice called search engine optimization (SEO). SEO is not easy to understand and is constantly changing. […]

Why Law Firm Blogs Need SEO

Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm provides and the issues your clients face. In general, sites that appear higher in search results will receive more […]

How Lawyers Can Use Keyword Research to Find Their Niche

All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight. Placing high in the rankings in response to searches for the right keywords is crucial […]

5 Basic Law Firm SEO Best Practices

Write for people. Optimize for search engines. Publishing a website or blog with useful information does you or those you’re trying to help no good if they can’t find you. That’s where search engine optimization (SEO) comes in. But it can get super complicated. The SEO world is complex. There are individuals and companies whose […]