Category: SEO

SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do things – if they only knew about it. That may be the case with the latest information coming to […]

Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’t simply “search” for it online, they “Google” it. Google handles 90% of the global search engine market and there are over 70,000 Google searches each second. To manage that volume, Google’s algorithms are constantly […]

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO can […]

It’s easy to forget that SEO is about a lot more than making it to the top of search engine result pages. Improving the searcher’s experience and supporting your overall digital strategy are also key goals of SEO. That’s why there’s a difference between ranking factors and SEO factors. SEO factors matter a lot to […]

Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are a few insights into what you need to know about Google News.  What is […]

Search engine optimization is crucial for any kind of business. Are you an attorney that’s been overlooking SEO strategy? The truth is, doing so is a mistake that could cost you web traffic, new leads, and added revenue. Here’s a breakdown of why SEO is so important for attorneys – and some tips for improving […]

In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts should be complementary. In many ways, generating new awareness and traffic for […]

Having quality content is at the cornerstone of strong SEO (search engine optimization). The search engines’ goal is to give their users the best experience, so they pull the pages with the best content and rank those pages higher. While many factors are at play when optimizing content, there are a few practical steps that […]

Hoping to get your website on the first page of Google for a given search term? Well, based on how complex law firm SEO (search engine optimization) has become, that might feel like an impossible goal. It’s not impossible – but it can be difficult.  Fortunately, ranking for a keyword in organic search is a […]

Google is constantly updating its algorithms to provide the best search results for users. While that means you can usually expect helpful search results from Google, it also means that websites can be heavily penalized for violating Google’s Webmaster Guidelines. Though some websites have been penalized for intentionally practicing black hat search engine optimization (SEO), […]

SEO (search engine optimization) writing is the process of planning, creating and optimizing content that ranks at the top of search engines results pages (SERPs) and adds value for your target audience. Ultimately, higher rankings allow you to earn more traffic, leads, and revenue — a huge win for your law firm. Here’s the latest […]

You work hard to make sure your key pages rank well – and then one day you notice that your pages aren’t showing up where they used to. That’s because search is always evolving. In a perfect world, you’d achieve a great rank and stay there, but that’s not how the digital landscape works. You […]