intellectual propertyIn our recent Social Law Firm Index study, we discovered that large law firms are beginning to invest significant time and effort to ensure that their website can easily be found on search engines. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for keywords that relate to their most important practice areas. Over the course of the next few months, we will be highlighting which firms rank highly in search engine results for specific practice areas. In this post, we look at which AmLaw 200 firms rank highly on search engines for Intellectual Property Law.

Perkins Coie

Perkins Coie’s website has a domain rating of 72 out of 100. This is mostly due to the strong quality and quantity of backlinks. The site is well optimized for search engines and has 50.7 thousand keywords that rank in the top 100 search engine results pages. The firm’s intellectual property page also ranks highly for other keywords related to IP law, such as IP law in Seattle. These factors among others help Perkins Coie rank high in searches for intellectual property law.

The firm has built a strong reputation for this practice area Perkins Coie was recognized in 2019 by BTI Consulting Group as an IP Litigation Powerhouse. It was also ranked in 2018 for the second year in a row by Financial Times North American for its innovative IP tools.

Additionally, the firm has one of the largest groups of female IP lawyers in the country and was ranked third among 35 firms for gender diversity in 2018. The firm’s IP practice is led by Shannon Bloodworth along with Steve Bishop.

Pillsbury

Pillsbury’s website is search-engine friendly, with a domain rating of 68 out of 100. The high ranking is a result of a good number of internal and external links. The site’s high domain rating  helps drive traffic to the firm’s website and its notable practice areas such as intellectual property law. This practice area page also ranks high for keyword searches including “top ip law firm.”

Pillsbury was ranked in 2018 by Chambers USA as a Band 2 firm for IP in Northern Virginia, with two IP partners ranked in Northern Virginia as well. This year, Pillsbury has been recognized nationally as a top-tier firm for IP Litigation by U.S. News & World Report.

The firm has extensive experience representing multinational corporations and institutions in a variety of IP matters. Pillsbury’s IP practice is lead by Jack Barufka.

White & Case

White & Case’s website has a domain rating of 75 out of 100 and has 604 thousand backlinks leading to its website. The site is well optimized for keywords, with 121 thousand keywords ranking in the top 100 organic search results. The firm’s IP practice area page ranks for a variety of other keywords such as “intellectual property cases” and “intellectual property legal services.”

The firm’s intellectual property practice page ranks 17th in top pages by amount of organic search traffic, which speaks to the firm’s reputation for IP law. The firm has been ranked in Tier 1 for IP Litigation by U.S. News & World Report Best Law Firms from 2011-2017. Additionally, the firm has several notable clients under its intellectual property practice including Pfizer, Google, Deutsche Bank and Facebook.

Cooley

Cooley has a domain rating of 71 out of 100. The firm’s SEO strategies are effective, with its intellectual property litigation page ranking in the top 50 pages of search engine results pages. The firm’s intellectual property page also ranks well for keywords relating to a specific geographic area, such as “ip law firms dc.”

The firm was recognized as an IP Litigation Powerhouse by BTI Consulting in 2017 and was ranked as an IP Litigation Department of the Year finalist by The American Lawyer in 2015.

Cooley also counsels on Life Sciences IP Litigation and was recognized as a Patent Strategy and Management Firm of the Year by LMG Life Sciences in 2018.

Ropes & Gray

Ropes & Gray’s website has a domain rating of 66 out of 100. The firm’s site has a strong number of backlinks and keywords, with its intellectual property practice page in the top 100 search engine result pages. The page ranks well for searches for intellectual property law firms in both New York City and Boston.

Recently, the firm was ranked in the 2019 edition of Chambers Global as a leading international law firm for Intellectual Property in the Asia-Pacific category. Additionally, the firm’s intellectual property group was recognized nationally in Chambers USA: America’s Leading Lawyers for Business 2017 and was also ranked in U.S. News & World Report Best Law Firms 2017.

Several IP litigators of the firm have participated in notable conferences such as Davos and the World Congress Corporate IP Counsel forum. Ropes & Gray also has an established podcast that often features IP topics. They promote this content well on social media, using #IP and #patentlitigation on Twitter.

Takeaway

These firms know what they are doing when it comes to SEO: their strategies are paying off in search rankings, specifically for the practice area of intellectual property. While the firms listed above are large global firms, firms of all shapes and sizes can and should greatly benefit from a successful SEO strategy. If your firm needs help with its SEO strategy, contact us today for help.

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