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Google Maps Marketing Strategy for Law Firms

by Guy Alvarez • May 10th, 2019 • SEO | Blog

google maps marketingTo be successful, your law firm must have a well-rounded marketing strategy, including on Google Maps. Google Maps is now among the most commonly used methods of finding a new restaurant, store, or lawyer, especially given its simple integration with Google searches on desktop. To take advantage of this frequency of use, make sure to optimize your law firm’s Google My Business account so that you show up on Google Maps.

The Key Is Google My Business

As mentioned, the key to Google Maps marketing for your law firm is the use of Google My Business. At the very least, make sure that your law office has one of these pages and that it includes up-to-date information. Fill out as much of the given information as you can. Include the area served, a profile picture, working hours, the phone number, and the website. You should also include attributes and make photos a priority.

Enhance Your Google My Business Page

Do not just create your Google My Business page with the bare minimum and then leave it. Instead, go ahead and make it as good as you can. Google businesses that have photos have 42 percent more requests to get driving directions as well as a 35 percent increase in website click-throughs. This means you should make it a point to include photos of your office itself plus your services.

Google also strongly suggests that you respond to the reviews people post of your law firm on Google and other locations. This will make it easier for potential clients to find you and show that you value the feedback from customers.

Make Local SEO a Priority

Your overall marketing strategy for Google Maps will also overlap significantly with your general local SEO strategy. That is because local SEO is part of what determines where you appear in the Google Map searches. The following strategies should all be part of both your Google Maps marketing strategy and your general local SEO strategy.

Getting Local Backlinks

Just like backlinks are an important part of SEO, local backlinks are key to local SEO. Try to come up with a strategy that will help you gain backlinks from other businesses in the local area. A simple method would be to set up a link exchange where you each link to one another. Or you can contact local bloggers to see if they are willing to write you a review or something similar.

Get in Local Business Directories

Another great strategy for your local SEO is to get your law firm on local business directories. Do not just list your firm there; ensure the information is accurate and consistent across all directories and Google. Not only will this help with Google Maps marketing, but it will also increase the chances that potential clients will find your firm regardless of the directory they use.

Use Google Insights

To round out the above advice, you should also use Google Insights to your advantage. After all, both are tools from Google. You can access Google Insights via your desktop by signing into Google My Business and selecting Insights in the menu. If you are on mobile, go to the Google My Business app, then select More followed by Insights. Insights will give you useful information, such as the number of views for your business information, how clients can find the listing, and how many people requested directions to drive to your location.


With the above steps, your Google Maps marketing strategy should be able to produce the results you are looking for, assisting your law firm’s visibility in the community. If your law firm needs help implementing an effective SEO strategy, contact us for help!google maps marketing


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