Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting which AmLaw 200 firms rank highly in search engine results for specific practice areas. In this post, we feature five firms that rank highly on search engines for White Collar Crime.
White & Case
White & Case has built a strong brand as an international law firm. It has a domain rating of 75 out of 100, with 519,000 domains referring to its site. The firm is a leader in white collar crime, evidenced by its white collar/investigations practice area page ranking well for related keyword searches such as “top white collar law firms.”
The firm continues to expand its reach both within the U.S. and globally. In June 2018, the firm opened an office in Chicago with partners that will help expand the white collar team. The firm’s white collar practice is particularly notable in the United Kingdom – in fact White & Case UK was named “Firm of the Year” by the Legal 500 in 2018 in the Risk Advisory category for Regulatory Investigations and Corporate Crime.
Duane Morris has a well-optimized website, with a domain rating of 70 supplemented by 914,000 backlinks. The firm’s white collar criminal law page ranks well for keywords including “best white collar defense firms” and “top white collar law firms.”
Duane Morris is seeing positive SEO results as a result of its white collar criminal law blog that provides news and analysis of Department of Justice policies, and federal and state court cases in the area of white collar criminal law.
Duane Morris has a substantial global presence as well. Attorney Mauro Wolfe was recently appointed co-chair of the Criminal Law Committee of the International Bar Association, strengthening the firm’s white collar practice around the world.
While the firm’s website has a somewhat lower domain rating of 47 out of 100, the 644,000 domains referring back to the site allows the firm to appear high in search engine rankings. The firm’s white collar crime and investigations page also ranks highly in searches for “best white collar defense firms.”
Honigman’s White Collar Crime and Investigations practice group is led by Patrick Hurford and Mark Pendery. The team also includes former United States Senator Carl Levin, who has been ranked by TIME Magazine as one of the 10 best U.S. Senators.
Morrison & Foerster
Morrison & Foerster has a high domain rating of 75 out of 100, with a strong quantity of backlinks. The site is well-optimized for search with 604,000 organic keywords. The firm’s practice area page of Investigations and White Collar Defense covers a range of keyword searches including “white collar defense” and “white collar investigations.”
The white collar practice group’s collective background and experience set it apart from other firms. The team includes several former federal and state prosecutors, White House and FBI counsel, and high ranking members of the DOJ and US Attorneys. Morrison & Foerster is also the only law firm in the world that has two former managers of the DOJ, Criminal Division, Fraud Section’s FCPA (Foreign Corrupt Practices Act) Unit in its ranks. The firm also produces insightful publications and audio episodes related to white collar crimes and issues involving the FCPA.
In both 2018 and 2017, the firm was ranked by Chambers USA for its white collar practice in New York, and by Legal 500 US in 2018 and 2017 for the practice area nationally.
Ice Miller has a strong presence in search engines due to its domain rating of 55 out of 100 as well as 538,000 backlinks to its site. The firm’s white collar defense and investigations practice group has a wide range of experience representing numerous health care providers and manufacturers, corporate managers and educational institutions in civil and criminal litigation disputes.
The practice group includes attorneys of impressive backgrounds in government and other experienced litigation. Recently appointed as partner, Guillermo Christensen served as a CIA intelligence officer and U.S. Department of State diplomat prior to becoming a lawyer.
White collar crime and investigations is a particularly pressing legal issue today, and with effective SEO strategies, these 5 firms have set themselves apart from their competitors in this practice area. Remember that an SEO strategy takes time to develop and requires continuous work in order to produce results. If your firm needs help with SEO, contact us today.