cybersecurityAs technology develops and we further descend into a highly digital society, there’s no question surrounding the importance and relevance of cybersecurity. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for keywords that relate to their most important practice areas. Over the course of the next few months, we will be highlighting which firms rank highly in search engine results for specific practice areas. In this post, we look at which AmLaw 200 firms rank highly on search engines for Cybersecurity.

Steptoe & Johnson

With a website domain rating of 69, there’s no question Steptoe & Johnson has an abundance of quality backlinks. The website is well optimized for search engines, and has 25.2 thousand keywords that rank in the top 100 search engine results pages. The firm’s cybersecurity page also ranks highly for other keywords in relation to cybersecurity, such as “top cybersecurity law firm”.

Steptoe & Johnson has branded themselves as an international powerhouse, gaining a reputation for vigorous representation of clients in the face of governmental agencies. The firm was also named by Law360 to have been one of the top ten firms to make the most money lobbying in 2018.

In addition to the firm’s numerous recognitions, it’s also notable to mention that Steptoe & Johnson has its own podcast series titled “The Cyberlaw Podcast”. With over 200 episodes, the podcast covers all areas of cybersecurity, bringing in guests to contribute to the discussion.

Hinshaw & Culbertson

Hinshaw & Culbertson has a website domain rating of 55 out of 100, showing the firm’s backlink profile strength. The site has a strong number of keywords as well, with 21.3 thousand keywords that rank in the top 100 search engine results pages.

The firm was ranked in Multicultural Law magazine’s “Top 100 Law Firms For Diversity”, and Hinshaw’s Am Law 200 ranking for 2017.

Hogan Lovells

Hogan Lovells’ website is search engine approved, with 2.75 million backlinks and a domain rating of 77 out of 100. The firm has 24.K organic keywords ranked in the top 100 organic search results across numerous countries. Additionally, the firm’s cybersecurity page ranks well for keywords relating to specific geographic areas, such as “california privacy lawyer”.

White & Case

White & Case’s website has 121,000 keywords ranked in the top 100 organic search result pages. The international firm maintains a domain rating of 75 out of 100, supplemented by 604,000 backlinks leading to its website. Their cybersecurity page also ranks incredibly well for other keywords in relation to cybersecurity such as “top cybersecurity law firm”.

In 2017, Chambers Global commended White & Case, stating that “what sets them apart is their thought leadership and forward thinking.”

The firm maintains an “insights” page on their website, providing crucial information to their clients and the public about cybersecurity, among other wordly news. From national security reviews to cross-border cyber risk conversations, White & Case proves its expertise in this incredibly important practice area.

DLA Piper

The DLA Piper website has a domain rating of 79 out of 100, and 28.3 thousand backlinks back to its website. The site is also well optimized for search engines and has 42.3 thousand organic keywords that rank in the top 100 search engine results pages.

DLA Piper was ranked in the USA Legal 2019 edition of Chambers FinTech- a leading legal guide. Additionally, Margo Tank and David Whitaker, partners in the firm’s Intellectual Property and Technology practices, received the honor of Band 2 rankings in the Legal: Data Protection and Cyber Security segment.

Additionally, the firm was recognized as one of the seven best law firms for cybersecurity-related work by BTI consulting group in the 2017 issue of BTI Law Firms Best at Cybersecurity Report.

Takeaway

The aforementioned law firms have made great strides when it comes to SEO. Their strategies and techniques are worth taking note of, particularly because of their success in regards to search rankings in the practice area of cybersecurity. Although this list contains a mere five firms, there’s no question that a well developed SEO strategy is vital for firms of all sizes. Need help with your firm’s SEO? Make sure to contact us and ask what services we offer.  

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