Category: SEO

Building a solid link profile is a necessity in growing your law firm’s reputation online. A high-functioning link profile not only shows that you are an authority in the field, but you are up-to-date on relevant trends that are happening in the law community. Having a positive online presence means your firm is in the […]

It’s time to optimize your law firm website for audio. Did you know that in 2016, Google’s CEO said that 20% of their searches were voice-based? And Gartner predicts that by 2020, 30% of searches will be performed without a screen. With the increase in popularity of voice commands for phone and household devices like […]

Legal vendors are often incredibly sales focused, meaning they spend the bulk of their attention, budget, and effort on the bottom of the sales funnel – where leads are converted into clients. In the past, most SEO professionals have also focused on the bottom part of the sales funnel. However, digital marketing is changing which […]

Law firms need to be aware of Google’s change to mobile-first indexing to avoid potentially negative consequences. This mobile-first index prioritizes websites that are mobile-friendly in response to the growing number of people who browse the web on their smartphones. This switch was first announced two years ago and started rolling out slowly. Google began […]

With the likes of Siri, Alexa, and Google Assistant now becoming a part of our everyday lives, it is safe to say that we have officially entered the era of digital assistants and voice search. SEO for lawyers is an important part of a digital marketing strategy, here’s what voice search means for them. The […]

User experience or UX refers to the user interface and the process users follow to interact with a website. SEO or search engine optimization is the process by which web designers and marketers ensure that the site has the utmost search visibility. With the growing importance of digital and content marketing, SEO and UX are […]

Having a well written and search engine optimized biography online is an essential part of success. When people are looking for you, it is not only crucial that you’re easy to find, but that the information they find shows you in a positive light. Following are some suggestions to help you put together an online […]

In 2017 Working Mother 50 Best Law Firms for Women! Working Mother recognized U.S. law firms that create and use best practices in retaining and promoting women lawyers. However, leadership positions at firms for women remain stagnant at 20 percent. The good news is, based on our own anecdotal evidence at the agency, women are starting and running […]

Although not as popular as Google, Bing maintains a considerably large audience that includes many potential clients for your firm. Bing also powers Yahoo, which means that over 51% of Yahoo searchers see results from Bing’s index and ranking algorithm. Search results on both sites are almost identical, so optimizing for Bing works for Yahoo […]

SEO is a process, meaning that you must constantly monitor, measure, and improve upon all the factors that determine how your website ranks in search results. In order to analyze your website’s SEO metrics, you need tools that gather and evaluate the appropriate data. In this post, we review the benefits of two major SEO […]

There’s a very good chance you’ve noticed some changes in the traffic your site receives from Google over the last few weeks. You may be suddenly receiving a bit more, or, unfortunately, you may have noticed a drop. If your law firm has seen a rise or drop in traffic — or even a series […]

Snippets are the explanatory text found below listings on Google’s search result pages. For the longest time, snippets have been limited to 165 characters. Recently though, Google made changes to their result pages to accommodate longer snippets. Today, they can go up to 230 characters, and sometimes more. How Did the Change Come About? Google […]