Category: Digital Marketing

“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm, out of everyone they could have […]

Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business professionals working remotely, Zoom became one of the more popular options for putting together meetings with […]

The right landing page can make a tremendous difference in the results you achieve with your digital marketing efforts. Whether visitors are coming from paid advertisements, social media links, or search engines, your landing pages are what make that all-important first impression. Any marketing campaign that doesn’t make an optimized landing page a top priority […]

If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of. Many times, it’s tempting to dive right in and try to make […]

Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand digital marketer that law firms are seeking? Here are 10 key tips […]

COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a lot of marketers are still struggling.  To combat […]

A strong online presence reinforces your law firm’s brand and helps you gain the credibility that you need to attract more clients. In the increasingly remote environment created by the pandemic, maintaining your online presence has never been more important. Keep reading to learn how your law firm can both build and protect your digital […]

It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics that will distinguish your firm from the others in the midst […]

Given the current situation of the coronavirus pandemic and social distancing protocols, it’s no surprise that law firm webinars are growing increasingly popular. Webinars provide lawyers with the opportunity to speak live to a large number of current and potential clients, no matter where they are in the world. Lawyers should follow this ultimate guide […]

With today’s Coronavirus crisis, more law firms are hosting virtual events, meetings, and webinars online. With social distancing a key factor in flattening the curve, law firms and legal marketers everywhere are looking for more ways to conduct their day-to-day business over the internet. Doing so presents unique challenges that we haven’t faced on this […]

In just a few short weeks, the coronavirus pandemic has upended all businesses across the world. Countless law firms have shut their doors, ordered telework, and continue to operate virtually. Fortunately, many courts are continuing to hold hearings by telephone and video conference, ensuring some measure of business continuity for firms. Regardless, the disruption to […]

Business today is operating very differently than it was even one month ago. Many industries are being forced to work in ways that are totally new to them. Given the current situation of the coronavirus pandemic, the need to utilize remote working tools like video conferencing has become paramount to business continuity. Since now is […]