Do Large Law Firms Need a Chief Digital Officer?
Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer. The CDO joins the executive suite as an important new player charged with the responsibility of defining the strategy for a company’s deployment and use of social and digital technology. According to a blog post in the MIT […]
H2H Marketing – Why Lawyers Need to Be Humans Too
We came across a very interesting article recently about changes in the world of marketing. In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]