Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your firm. Not only that, they are turning to the internet for that information more than in the past. Research shows that over 80% of potential clients will think twice about using a company if they find a bad review of them online. That means managing your online reputation is key to getting and keeping profitable clients. Here are five of our favorite online reputation management tools for lawyers:
Since many law firms or legal vendors tend to be on the smaller scale, it’s important to leverage tools that support local businesses. This platform helps marketers to monitor online reviews from the major engines like Google, as well as lesser known channels. It also allows administrators to respond to reviews directly from the app. Great for multi-location businesses, Reputology allows you to drill down into locations and discover why one area might be struggling. It also integrates with Hootsuite, so you can manage reviews from the same place you manage social media.
This platform allows interested parties to search over 40 complaint websites for negative reviews of their business. It’s important to discover reviews in online forums before they start ranking for your firm name. This search tool leverages the power of Google to search complaint sites to ensure you can find and then manage negative reviews before they become a problem.
This tool helps you to keep track of reviews and even takes things a step further by helping you gain more positive ones. Encourage satisfied clients to review your business with their automation tools. Even better, ReviewTrackers aggregates your clients’ feedback and shows which aspects of your business they tend to mention the most so you can work on problem areas or increase positive activities.
This is a comprehensive tool that offers plenty of help to businesses. The basic premise is that you can set up “if this, then that” rules and then create automated tasks around them. They have a lot of integrations for reputation management, such as with Reddit, Slack, and Twitter. Use it to track when your company gets mentioned across channels. You could even set up rules such as automatically thanking Twitter followers for sharing content. This is a great platform to explore for all of your digital marketing efforts!
Birdeye is similar to other tools mentioned, but using their tool you can take a more proactive approach to actually obtaining reviews. With their system, automatically send SMS or email review requests to your clients, making it effortless to score new reviews for your business directly on Google, Facebook and any other site that matters to your business. Birdeye provides a simple way to text other parties which makes it easier to ask for positive reviews.
In this digital age, protecting your online reputation really is critical. If you have questions on any of the online reputation management tools for lawyers mentioned here, just ask us. We’ll be happy to help you manage one of your most important assets – your reputation.