Category: Digital Marketing

Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]

Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated. In this blog article, we point out some common mistakes that can hinder the […]

You might have heard of Apple’s iOS 14.5 update. That’s because it’s pretty groundbreaking. The initiative delivered a major change to targeted advertising on their devices, which is essential to most of the publishers of online content (like Facebook, Google, news outlets, etc). Here’s what law firm marketers need to know about Apple’s latest iOS […]

With clients getting savvier in their decision making and more “noise” across the marketing landscape, it’s getting harder and harder for law firms to stand out amongst the competition. That’s why, along with effective marketing and thoughtful pricing structures, firms should use competitive intelligence to enable strategic decision making. Here, we’ll talk about what competitive […]

Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the end of 2021, 88% of digital display marketing in the US is projected to be done […]

An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along the way. What does data health have to do with your law firm’s account-based […]

You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic campaign to meet them and measure your return on investment. What Is […]

Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing efforts. On the other hand, proper ABM engages several systems and processes in order to involve the correct stakeholders within an account, and […]

Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon. They need to get on board soon or risk being left behind. What is ABM? […]

What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing? Lead nurturing involves connecting with individuals who have shown some degree of […]

Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, […]

Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth 106 billion U.S. dollars in 2019 and is expected to continue to grow rapidly. As a reminder, the […]