Category: Content Marketing

As a lawyer, video marketing can be an excellent tool to help you bring in new clients and grow your law firm. Video marketing can boost your search and SEO rankings, improve engagement with your audience, and help influence clients to choose your firm. In this article, we detail techniques that will help you drive […]

Building a profitable practice online and driving substantial search traffic can be an overwhelming feat for a lot of law firms. The good news is, there are a few simple ways to increase your firm’s search visibility and online presence. You can learn from the successes and failures of other firms and businesses to better […]

Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a process of development that is collaborative, iterative, and incremental. Deliverables are created over short […]

A buyer persona – or, in the case of law firms, a “client persona” –  is a key piece of your marketing puzzle. How can you determine who to market to, if you don’t have thoughtful personas built out? Here are 15 simple questions to help you build your ideal client personas: What are the […]

To make the most of your law firm’s SEO strategy, you should work to create content based on search intent. This idea may be foreign to many law firms, so take a few minutes to understand search intent and why it matters before getting into how to create content based on that intent. Understanding Search […]

If you read our last blog post on republishing blog posts, you know there are several benefits to your firm in doing so. Refreshing blog posts help to refresh your content catalog, improve search rankings (or keep them intact), and fill up your editorial calendar during busy times. There are definitely some details that can […]

Consider how much information comes at you in one day. From social media, to RSS Feeds you subscribe to, to email and things that get sent to you throughout the day. It’s easy to research one topic and quickly go down a rabbit hole until you realize you’ve spent an hour reading about something totally […]

Email deliverability may not be something you think much about. In fact, if you’re unfamiliar with the term, email deliverability refers to the rate of emails that actually make it into a subscriber’s inbox. With increased security challenges and spam blockers that are more savvy than ever, it’s important to be intentional when sending an […]

Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite is also true. If you don’t immediately see the value to […]

Newsletters are an excellent way to kill many birds with one stone, but there’s a fine balance between utilizing the tool properly and having your emails land in your client’s spam box. Finding a way to both engage and inform your target audience can be extremely tricky, but with the help of these five tips, […]

Your law firm likely spends a great deal of time creating and curating content for its website in order to provide current and prospective clients with answers to their legal questions and showcase your expertise. With all the time and effort your firm puts into perfecting its content, you want the content to actually be […]

Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm than short-term email strategies. The following post will cover just […]