Category: Content Marketing

Four Proven Tips For Promoting E-Books

E-books are a time-tested way to get the word out about your knowledge, skills, and expertise and provide helpful information to your target audience on a particular subject. If done correctly, e-books can also help to generate a healthy flow of income. The main goal of an e-book is to obtain leads. E-books are the […]

Top Free Image Resources for Blogging, Social Media, and Marketing Materials

According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received […]

The Pros and Cons of Producing Law Firm Podcasts vs. Videos

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]

Tips for Putting on a Successful Webinar for Your Firm

A webinar is an online presentation meant to provide the audience with valuable information. Thought leadership is vital to positioning lawyers as experts in their practice areas which is why a webinar is an ideal opportunity to share your law firm’s specialized knowledge. Typically a webinar consists of a presenter speaking while the audience listens, […]

Law Firm Editorial Calendar: A Key to More Effective Content Marketing

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]

How to Get More Email Subscribers for Your Law Firm Newsletter

Did you know that your email marketing list goes down in value by roughly 22% each year? Some subscribers opt-out of your list. Contacts change their email addresses without you knowing. Others just abandon the email address they use exclusively for filling out website forms. All of this becomes a problem if you’re trying to […]

How Lawyers Use Video To Build Trust And Their Brand

In the world of online marketing, one of the most powerful platforms lawyers can use to get their message out, build a brand, and establish trust is video marketing. The Internet has transformed the idea of marketing through video into an easily accessible, affordable, and even interactive new medium. The days of spending tens of […]

10 Legal Podcasts Worth Listening To

Podcasts are exploding in popularity and the legal profession is no exception. Podcasts can be newsy, entertaining, or educational. Or, a mix of all three. And, they’re great for listening at the gym or on the go. Here, then, are 10 legal industry podcasts you should subscribe to. You probably wouldn’t be interested in every […]

What is Your Law Firm Content Marketing Mission Statement?

As we reported recently, according to 2017 State of Digital & Content Marketing Survey, only one in four law firm marketers say they have a documented content strategy.  I’d wager that it’s because the vast majority of content producers don’t have a content marketing mission statement – the document you need before crafting a content strategy, […]

A Lawyer’s Guide to Getting Published On Wikipedia

When it comes to marketing online, one of the best things you can do for your law firm is publish an article on Wikipedia. Although anyone can write or edit articles on this massive online encyclopedia, everything must pass a rigorous review process before it’s finalized, approved, and published for the public to see. In […]

The Value of a Content Line Item in the Law Firm RFP Process

A recent article identified law firm RFP trends which include using legal procurement specialists and alternative fee arrangements, a deep dive into the firm’s operations, legal team diversity, technology, reverse auctions, and itemizing value-added services. In this post we’ll take a quick look at the last item: itemizing value-added services. CLE Content The article identified CLE courses […]