Category: Content Marketing

Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm than short-term email strategies. The following post will cover just […]

Many people don’t realize they are overlooking a key subset of valuable information: the search data contained within their own website. Once you figure out how to pull such reports and really dive into the data, it will feel like a new world is open to you! Analyzing web traffic is critical for so many […]

One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients. Discover why personalization is so important and how to go […]

In this year’s Social Law Firm Index, we highlighted the growing importance and adoption of interactive content for law firms. Interactive content can include quizzes, assessments, tools, and surveys and is one of the best ways for law firms to facilitate engagement across digital channels. This type of content can give law firms a competitive […]

You’ve heard us say it before: content is king. In today’s world of digital marketing, content can make a huge difference to your bottom line. The right technology is key – and the options can seem endless. The Content Marketing Institute recently released a study comprised of feedback from over 700 companies across a variety […]

For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill your funnel is a lead magnet. If you’re not familiar […]

The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their marketing efforts on a content strategy. If you’ve been following this […]

One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a look at a few of our suggestions. These are items that have been […]

A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who do not actually engage, either completely ignoring the emails […]

Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This strategy worked so well; it brought them to the top search result for queries of […]

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

Those in the world of marketing know that you will see better results if you use segmentation as part of your email marketing campaign since potential clients appreciate personalization. According to a recent report on the industry from Emma Email Marketing, 21% of respondents never use segmentation, Why Email Segmentation Matters Research from eMarketer found […]