Category: Content Marketing

When it comes to marketing online, one of the best things you can do for your law firm is publish an article on Wikipedia. Although anyone can write or edit articles on this massive online encyclopedia, everything must pass a rigorous review process before it’s finalized, approved, and published for the public to see. In […]

The chief complaint from the 2017 State of Digital & Content Marketing Survey couldn’t be clearer: In-house counsel are drowning in content, and law firms are piling it on. “I received a lot of law firm content and I deleted a lot of it,” Barbara Taylor, chief marketing officer at DLA Piper, confirms, recalling her […]

A recent article identified law firm RFP trends which include using legal procurement specialists and alternative fee arrangements, a deep dive into the firm’s operations, legal team diversity, technology, reverse auctions, and itemizing value-added services. In this post we’ll take a quick look at the last item: itemizing value-added services. CLE Content The article identified CLE courses […]

Law firms and legal marketers are spending tens, even hundreds of thousands of dollars for the privilege of placing their content on third party publications or distribution services. The reason law firms are willing to pay for this is to expand their reach. These publications and services have created extensive distribution networks and are (at least […]

In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential clients closer. Most of all, once you have someone’s email address, you have […]

Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing does no one any good unless they can find it. Writing a blog post or website […]

“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for an in-house position.” “I think I need a career change.” The above are conversations I’ve had with lawyers […]

May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last few years. The Am Law 100 appears to be separating into two distinct classes. One is an […]

The first step in developing a content strategy for your law firm is to identify your buyer personas. According to HubSpot, “a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” For law firms, this means a representation of who your clients are, […]

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Lawyers write. A lot. So do law firm marketers and content producers for legal vendors. We could all use some help – whether it’s for a brief, blog post, marketing copy for an advertisement or brochure, or crafting an ebook.  Here are some top resources to bookmark to up your writing game or to turn to […]