If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population listens to podcasts regularly. For the savvy attorney, that’s an opportunity to tap into an audience that’s already, well — listening. Creating a high-quality podcast does not involve a lot of steps. However, it can feel daunting if you’re new to the arena and just getting started, considering that you might not know which tools and services are appropriate to get started. For that reason, we’ve broken down the leading podcast equipment and services to help make your law firm’s podcast show more efficient and professional.
Podcast Recording Equipment
- USB Audio Interface and Recording Bundle – This kit will include a microphone, headphones, and a USB audio interface or mixer, all of which are necessary to get started recording episodes.
- Adjustable microphone arm stand – Once you’ve purchased the kit above, you’ll want to consider getting a microphone arm stand. This will make you more comfortable and less awkward as you record.
Podcast Recording Software
- Skype – Free and easy to use, this is a great tool to help you record right within the platform. Simply click the icon on the bottom right and record audio and video.
- Zoom – Like Skype, Zoom’s software is free and offers similar capabilities. The difference is that Skype will give you a mono file, which keeps both yours and the interviewee’s side of the conversation on one audio track. Zoom splits both sides of the call which can be helpful for editing.
- Squadcast – Another low-priced recording option, this platform lets you choose monthly or hourly options. Even if you choose the hourly plan, you’ll be able to host up to three guests and will receive a high-quality WAV or MP3 file.
- Ringr – This low priced option is a long-distance podcasting and broadcast interview recording program with great sound quality. There are three plans to choose from.
- Pro Tools – Once you’re getting a little more sophisticated with your podcasting, take a look at this tool. More advanced audio recorders can record, edit, and mix numerous audio tracks. Pro Tools is a much more advanced platform and we like the tool because it offers robust features and various plugins to enhance sound quality.
- Reaper – For a one-time payment of $60, this tool offers higher-quality recordings and more capabilities when it comes to editing and mixing.
- Logic Pro – Designed for Mac users, Logic Pro provides up to 1,000 audio tracks, software instrument tracks, and hundreds of plugins to complete any project. The advanced editing capabilities available with Logic Pro will cost you a one-time payment of $200.
- Whereby – This is a great option for recording remote interviews. There is a free option, but recording is only available for a very reasonable fee.
Podcast Editing Software
- Garage Band – One of the more well-known editing choices, this free tool comes on most Mac computers. It can mix up to 255 audio tracks, but should mostly be used by beginners.
- Audacity – For editing software, first try this free option. It’s especially helpful if you plan to use only one take with a few cuts. Our clients find it intuitive and beginner friendly.
- Adobe Audition – A more mid-level editing option, this robust platform can help you to create, record, mix, edit, and restore audio content. Available for a monthly fee.
Podcast Hosting Services/ Sites
- BuzzSprout – How does your law firm’s podcast actually get out there? It needs to be listed in directories, and properly hosting your podcast will help with that. This hosting option gets your podcast listed in all the top podcast directories (such as Apple Podcasts, Spotify, and Google Podcasts). It’s also free!
- Libsyn – Libsyn is a hosting, distribution, and monetization platform all in one for only $5 a month. Libsyn is our favorite hosting service and we use it internally for our Legal Marketing 2.0 Podcast! Libsyn allows you to publish directly to Spotify, iTunes, Google Podcasts, Pandora, and many more of your audience’s favorite platforms. They also provide detailed listener data so that you can adjust your strategy as needed. For example, find out which topics resonated the most with your audience by comparing download numbers over time.
Podcasting is an excellent way for your firm to attract a highly engaged audience and expand your brand. To ensure your law firm’s podcast is set up for success, make sure you choose the right equipment, recording and editing software, and hosting platform. For advice on securing top-tier guests for your law firm’s podcast, visit our recent blog post: How to Land Great Guests for Your Law Firm’s Podcast.
If you need more suggestions on specific tools, or how to make your law firm podcast the most successful in your practice area, don’t hesitate to contact us. We can help you develop a podcast strategy, produce, edit, and promote your law firm’s podcast so that it effectively reaches and engages your target audience.