Category: Social Media

How familiar are you with Twitter Fleets? The disappearing tweets feature enabled last year has received mixed reviews, with some people using them heavily and others not knowing what they are. Short-term content such as Instagram and Facebook Stories and Snapchat activity have become more popular over the past couple years. Just like Stories, Fleets […]

Your Instagram grid has become an increasingly important way to portray your law firm’s brand and messaging. The grid is essentially neat rows of three that form a bigger picture of your firm and your Instagram content strategy. Savvy Instagrammers know how to take advantage of this viewpoint and carefully plan posts that create an […]

Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to business leaders. Fortunately, social media analytics have gotten more sophisticated. […]

Today’s digital marketing platforms offer plenty of analytics so that you can measure performance, and social media networks are no exception. Reporting on social media is increasingly easy, quick, and able to be automated. Despite the breadth of analytics available, there are some data points that are more valuable than others. Below are the most […]

Instagram has become a cornerstone of many law firms’ social media presence, driving traffic to landing pages, growing conversions, and building an engaged audience. If your law firm’s Instagram presence isn’t as robust as you’d hope, it might be time to learn how to sharpen up your strategies for getting more organic followers on Instagram. […]

What are the key steps to creating an epic, results-oriented paid advertising campaign on social media? Whether you want to improve your law firm’s brand awareness, generate webinar sign-ups or bring in new clients, social media is a great place to advertise. Social ads can be hyper targeted, clients can interact with them, and you […]

Have you heard about Clubhouse? Even if you have, it’s unlikely you’ve joined the Clubhouse app. That’s because this new social media platform is banking on exclusivity. For now, users need an invite to join. The exclusive new audio-based app has taken over social media in recent months as the hottest new platform for networking […]

Do you want to create more effective social media ads for your law firm? Wondering how to write ad copy that produces conversions? When it comes to social media advertising – whether it be on LinkedIn or Facebook – it’s important to write copy that is compelling and personalized to your audience so that they […]

Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas. 1. Quick + informative native videos grab attention […]

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to grow our law firm? Well in this post, we’re […]

Are you wondering who’s watching your law firm’s YouTube videos? What about which videos are performing the best? YouTube analytics can show you all that and more! In this guide, law firm marketers will learn which YouTube metrics are important and what they mean, as well as how to use this knowledge to create better […]

Social media is an essential part of marketing and business development today and most law firms will miss opportunities if they’re not active on social. Social media can generate leads, foster brand awareness and nurture relationships. Fortunately, one great thing about social media marketing is that it doesn’t cost a lot of money to conduct […]