Category: Social Media

It’s no secret that social media is an important digital marketing tool, but you may be asking yourself if Instagram is the right platform for your law firm. In short, the answer is a resounding yes. Law firms can use their Instagram accounts to accomplish a variety of marketing and business goals. For instance, Instagram […]

Once you’ve created and launched a LinkedIn ad campaign for your law firm, you’ll need to analyze its performance and look for opportunities of improvement. Tracking and analyzing ad performance can help you glean insights, optimize strategy, and ensure you are allocating resources only to methods that are generating real business results. If you aren’t […]

Social media is much more than just a way to grow your law firm’s brand and connect with current clients. When done properly, you can actually use sites such as LinkedIn, Facebook, Twitter, and Instagram to generate real leads for your practice. Moreover, social media lead generation is cost effective. Keep reading for several lead […]

LinkedIn Marketing Solutions offers a robust advertising platform that continues to grow, providing law firm marketers with new and better ways of reaching existing and potential clients. Once your law firm has substantial content and is active on LinkedIn, you should begin to advertise on LinkedIn. With LinkedIn ads, you can deliver messaging to a […]

Law firms have several online tools that can help them market and acquire new business. One of the most important is LinkedIn. Not only does it help develop brand awareness for your firm, but it can connect you to clients, prospects, and key business relationships. As with any form of digital marketing, a proactive and […]

In these unpredictable times, it’s become more important to be thoughtful about your law firm’s messaging and advertising tactics on LinkedIn. It’s also crucial to consider how communication preferences are shifting towards being more interactive and conversational.  In response to a shift in preferences, LinkedIn has introduced Conversation Ads, a new ad type that can […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. In light of the new reality, law firm marketers have to be realistic about the behavior and tendencies of social media users and the implications for marketing. Communications need to adapt to address the real-time issues […]

LinkedIn is the most popular and successful choice when it comes to firms investing in sponsored content on social media. In fact, we found that 30 percent of the Am Law firms use LinkedIn advertising, which is a significant increase from only 10 percent just a year ago. That number will only grow as the […]

Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. However, social media marketing can only work best if your law firm has an audience of engaged followers. But how do you build your social media audience? Although it takes time to build a vast audience, rest […]

When used appropriately, Twitter can prove to be a catalyst for starting conversations with others in your areas of practice, sharing and cultivating useful information, and reading up on hot topics such as new court rulings and regulations. Twitter can also be a valuable source for building trust and engagement with existing or potential clients. […]

If you follow our blog, you know we’re big believers in LinkedIn for lawyers. LinkedIn is a powerful tool for natural networking and lead generation, and is becoming more useful for paid advertising as well. Many of our clients want to set up LinkedIn campaigns, but aren’t necessarily sure what to do from there. That’s […]

Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many professional service companies, including law firms, make big mistakes […]