Category: Social Media

Advertising on LinkedIn can be a very effective way to reach a highly targeted audience. That doesn’t mean it’s easy – the platform can be complex and has a lot of nuances to navigate. If you have been running LinkedIn ads for a while now without seeing the expected results, try following these LinkedIn ads […]

LinkedIn retargeting offers a powerful way to remind people of why they should engage with your law firm. This form of advertising helps you to recapture the leads that got away. It’s important to use the right strategies in order to get results and increase advertising ROI. Here are 7 specific steps to follow to […]

Facebook ads is a constantly evolving platform, and because of that best practices are likewise ever changing. On such a complex platform, it’s not always easy to know if you’re doing the right things. That’s why many law firms end up using their budget ineffectively on Facebook advertising. Here are 7 Facebook ad mistakes that […]

Instagram was once a platform created just to host pretty pictures – but that is not true of the platform today. Instagram can be a powerful marketing and recruiting tool for law firms in today’s landscape. Simply having a large following isn’t enough, though – engagement is the real goal. Increasing your Instagram engagement will […]

What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text itself. Done well, emotional marketing can differentiate your brand and make you […]

The best way to keep track of your social media growth and strategy – as well as report to executives or your team – is to create a monthly social media report. A monthly report will give you a complete view of your social media’s performance as well as specific insights that can help you […]

You’ve probably heard people talking about Clubhouse. It’s a new audio-only social media platform that’s in the invite-only stage, so it’s a great time to create a strong presence and start building your following. Here are seven tips that help lawyers stand out on the platform. Following these guidelines will only help to increase authority […]

People decide whether or not they’re going to follow your law firm on social media the minute they land on your page. Generally, people will judge a firm’s social media presence on two factors: how interesting the content is and how it appears visually. So much of social media is about perception and design plays […]

LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video cover story option, which allows users to add an introductory video that people can view when […]

Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage your followers, and constantly find new ones. Organic growth takes time and effort, but it’s possible […]

Clubhouse is without a doubt the hottest new social media platform for lawyers. Although it was only recently launched in April 2020, in less than a year the platform has amassed a whopping 10 million users.  Because of Clubhouse’s growing popularity, lawyers are becoming more curious about how they can leverage the app for building […]

How is it that you can post to social media so often with seemingly well-written content but people just aren’t engaging with it? Law firms, big and small, want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Furthermore, social media algorithms […]