Category: Social Media

It’s important for any social content to be on brand. How does that relate to Instagram Stories? It can be difficult to create compelling stories on Instagram, that also reflects your law firm’s brand and shares valuable information. We’ve put together a 7-step approach that can help law firms to turn existing content into interesting […]

Social media is an incredibly useful tool for every type of business, including a law practice. But to make the most of it, you should be creating videos as a part of your content strategy. Not only do social media users prefer videos, videos for lawyers can help build trust and generate leads. However, you […]

You’ve likely heard the buzz around popular social media platform TikTok, which now has 800 million monthly active users and is the third-most downloaded app globally. The social video sharing app allows users to craft short-form mobile videos — up to 60 seconds to be exact. And no, you don’t need to be a professional […]

Video ads on Instagram are a fun and interactive way for law firms to capture their audience’s attention and get them to perform an action. Law firms can serve video ads to their target audience in two ways: within the main feed or in the Story feed. If Instagram video ads are already part of […]

LinkedIn is a professional network, which means that people are spending time there for the purpose of doing business. There is no doubt that LinkedIn is the best place online for lawyers looking to grow their networks and their practices. In fact, a study conducted by HubSpot found that traffic from LinkedIn generates the highest […]

Not all content is created equal. In fact, law firms that leverage a content strategy using certain content across specific channels are likely to see better engagement across all platforms. Every social media tool has its own audience, and that audience has come to expect certain types of information in their feed. Each of the […]

Any lawyer who hopes to attract new clients and be seen as a thought leader in their practice area can benefit from having a strong presence on Linkedin, especially right now while social media usage is up. Success for a lawyer depends on conveying to prospects and clients that you’re at the top of your […]

You’ve probably noticed an uptick in online events lately, and maybe even hosted or participated in some. With a surge of Covid-19 shutdowns, many seminars, networking events, and launches have moved into a virtual space. In a timely move, LinkedIn has enabled their live streaming and live events tools, allowing lawyers to connect with their […]

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the perfect time for law firms to amplify their social media marketing to build relationships with new and existing […]

Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your practice, recruit new talent, and interact with clients. Incredibly, Instagram […]

Is Instagram an important piece of your marketing mix? With over 1 billion active users, the platform can seriously help to drive qualified traffic and build a positive brand image for your firm. It’s important to give Instagram the respect it deserves. But while you do that, you should also be aware that studies have […]

Surveys show that 87% of LinkedIn users view the platform as a trusted source of information.  For lawyers using social media to build their brand, no platform is better than LinkedIn to demonstrate knowledge and experience, build trust, and become an authority in their niche.  Here are 10 steps lawyers can follow to become LinkedIn […]