Author: Haley Maresca

Have you ever noticed how some law firms consistently publish compelling, high-impact content? The secret? They’re leveraging thought leadership content within one of the most effective digital marketing tools available: email newsletters. Modern law firm newsletters have evolved beyond simple firm updates or promotional materials. Instead, they function as dynamic testing grounds for thought leadership […]

  Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email list. Without it, your firm could miss critical opportunities to connect with potential clients and expand your practice. In this blog, I’ll explore strategies to help […]

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad placements, improve engagement, and measure performance more effectively. For law firms investing in digital advertising, these updates represent an opportunity to refine marketing strategies and improve […]

As the legal industry becomes more competitive, law firms must prioritize building trust and credibility. A strong online reputation plays a crucial role in attracting new clients, and reviews and testimonials are key components of that reputation. Before choosing a law firm, potential clients often seek feedback from past clients to gauge the firm’s expertise, […]

Struggling to convert website visitors into new clients? You’re not alone. Many law firms overlook one of the most effective tools in their marketing arsenal: calls to action (CTAs). Let’s change that. In this blog, I’m diving into how to craft compelling CTAs that engage your audience and encourage them to take action. Whether you’re […]

A robust email list is one of the most valuable tools your law firm can have. But the real question is, how do you use it effectively? From my experience, one of the most impactful ways to leverage an email list is through a well-crafted drip campaign. It’s not just about sending emails—it’s about sending […]

Sometimes, even the best blogs can grow stale, and traffic to those once-popular posts can start to decline. This makes it clear that the information or presentation may no longer resonate with today’s audience. Recognizing this, we decided to revisit some of our most important blog topics, starting with “LinkedIn for Lawyers: 12 Steps to […]

As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together, exploring essential strategies and innovations that drive success in the legal industry. Our blog has been a hub for valuable […]

Email is a powerful marketing channel, especially for legal marketers. According to HubSpot, 59% of marketers say email delivers their highest ROI. For law firms, email marketing plays a key role in nurturing leads and building client relationships. But how do you ensure you’re maximizing your email marketing efforts? It starts with segmenting and personalizing […]

Email marketing is one of the most powerful ways for law firms to stay connected with clients and prospects. But even the most seasoned legal marketers can make mistakes when crafting emails. Overlooking details like broken links or formatting issues can not only damage your firm’s professional image, but also cost you valuable opportunities. To […]

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching […]

Although Instagram is one of the most popular social media sites in the world, many legal marketers are reluctant to invest time in the platform because of its focus on consumer marketing and its youthful audience.  If the past few years of marketing have taught us anything, it’s that trust and credibility can be damaged […]