Category: Social Media

Having a great LinkedIn summary is essential. It’s one of the most important areas of your entire LinkedIn profile: It sums up your professional history, qualifications, and personality. It’s where you get to lay down a compelling, original first impression to potential clients, and the universe of other professionals who are going to head to […]

It’s hard to believe that social media could become any more popular, but each year it does. The number of social media users is projected to be over 4 billion by 2025. Along with knowing that social media can help you to reach a larger audience than ever before, what else do legal marketers need […]

How have your numbers looked on Facebook Advertising lately? In a more privacy-restricted environment, the best ways to reach Facebook users are changing. As we move into a new year, take some time to familiarize yourself with the latest considerations for Facebook ad targeting and what you can do to improve results. Here are the […]

Out of the wide array of social media platforms available to law firms, Instagram is not one of the most frequently utilized. With more than half of its users worldwide being 34 or younger, it’s understandable why law firms and lawyers alike are skeptical to bring their advertisements into the outlet. However, Instagram’s features and […]

Instagram is a powerful tool in your social media arsenal. Reels is the latest addition to Instagram, offering more video functionality in the ever-evolving world of social media. Likely designed to compete with TikTok, Reels allows you to film 30-second video clips set to music with other effects. Reels provides new ways to engage with […]

LinkedIn offers unmatched opportunities for lawyers to get in front of their audience and establish credibility. However, there are best practices that can ensure your firm lowers the costs of ads, reaches the right audience, optimizes performance, and properly tracks success. Here are 5 proven best practices that will improve your law firm’s LinkedIn ad […]

LinkedIn is an important part of marketing for professional services. In fact, LinkedIn saw a large increase in conversations among users last year. But if you want more traction on LinkedIn, you have to be visible. How do you get more people to see your content on the platform? Here are some tips for improving […]

LinkedIn is an incredibly powerful tool for legal marketing. Between profile optimization, professional groups, paid advertising, and thought leadership, LinkedIn offers plenty of opportunities to get noticed. There are lots of places where professionals can create dialogues and engage with prospects – but not all comments are created equal. Follow these tips use LinkedIn comments […]

Human attention spans are short. In fact, we are presented with so much information on a daily basis that our ability to pay attention shrinks almost every year. That’s why any marketing graphics have to be eye-catching and pack a punch, particularly on social media platforms. Follow our 7 tips to design engaging LinkedIn advertising […]

Social media has a new trend that promises to help professionals boost engagement and make the most of the latest algorithms instead of working against them. Social media pods are generating a lot of buzz -but can they work for your firm? Here’s everything you need to know about joining a social media pod for […]

Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more engagement, more followers, and more web traffic. Sharing relevant, timely and educational information with bold headlines are all factors that will help your content to be retweeted. To maximize your odds, there are several other […]

Advertising on LinkedIn can be a very effective way to reach a highly targeted audience. That doesn’t mean it’s easy – the platform can be complex and has a lot of nuances to navigate. If you have been running LinkedIn ads for a while now without seeing the expected results, try following these LinkedIn ads […]