Category: Social Media

Social media offers one of the most powerful channels for marketing today. Platforms like Facebook, Twitter, and LinkedIn all have unique features and benefits that can help you engage with clients or interest new ones. However, social media certainly isn’t a “set it and forget it” process. Moving into a new year, it’s the perfect […]

As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading to meaningful results, you must have a method of measuring the return […]

On November 10th, we published the results of the 2020 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

These days, marketers have access to countless analytics and metrics. The difficulty can be distilling all of that data down into actionable insights. How do you measure success within your target market? How do you know if you’re really engaging with the audiences that truly matter? This is a big advantage of account based marketing […]

Are you familiar with TikTok? The controversial video sharing app made news when it boasted of over one million global downloads within 18 months of its launch. TikTok provides an endless feed of entertaining short video clips. Instagram, while traditionally focused on images and GIFs, has expanded their feature set to compete with TikTok functionality. […]

Since Instagram is so focused on visuals, legal marketers sometimes don’t pay as much attention to the captions – but that’s a mistake and a missed opportunity. Although Instagram is a visual medium, nailing your Instagram caption is just as critical as the photo (or video) itself. So what should you write and how do […]

If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and build your brand. Think of the platform as a virtual networking room that never closes! It’s important to […]

LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” – or content that is posted to a profile and disappears after 24 hours. Users can post text, videos, or images for a brief period (up […]

Twitter is one of the world’s most popular social media platforms with over 335 million users. It’s no wonder so many law firms want to tap into the potential of Twitter for their own social strategies. The trouble is, most law firms don’t know how to optimize their efforts to get the most out of […]

LinkedIn has a huge and continually growing audience. Did you know that included in that audience is over 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite? Suffice it to say, if you’re trying to gain more business using social platforms, LinkedIn is a good place to start. There are […]

LinkedIn lead gen forms are a powerful tool to attract more leads for your law firm. When a user clicks on your ad’s call-to-action button to engage with your Sponsored Content or Message Ad, a native digital form will open via the LinkedIn interface and fields are pre-populated to save effort. Lead gen forms make collecting […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences is a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]