Category: Social Media

You’ve probably heard people talking about Clubhouse. It’s a new audio-only social media platform that’s in the invite-only stage, so it’s a great time to create a strong presence and start building your following. Here are seven tips that help lawyers stand out on the platform. Following these guidelines will only help to increase authority […]

People decide whether or not they’re going to follow your law firm on social media the minute they land on your page. Generally, people will judge a firm’s social media presence on two factors: how interesting the content is and how it appears visually. So much of social media is about perception and design plays […]

LinkedIn has been helping professionals bring their story to life for years. The online professional network continues to evolve and they recently released several new features designed to maximize their on-platform presence. The biggest change is likely the video cover story option, which allows users to add an introductory video that people can view when […]

Social media marketing is table stakes these days. Everyone is doing it, so the only way to stand out is to do a better job than your competition. Growing your audience is important, but not enough. You must engage your followers, and constantly find new ones. Organic growth takes time and effort, but it’s possible […]

LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced the use of clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of using social media. LinkedIn is catching up to channels like Twitter and Instagram […]

Clubhouse is without a doubt the hottest new social media platform for lawyers. Although it was only recently launched in April 2020, in less than a year the platform has amassed a whopping 10 million users.  Because of Clubhouse’s growing popularity, lawyers are becoming more curious about how they can leverage the app for building […]

How is it that you can post to social media so often with seemingly well-written content but people just aren’t engaging with it? Law firms, big and small, want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Furthermore, social media algorithms […]

How familiar are you with Twitter Fleets? The disappearing tweets feature enabled last year has received mixed reviews, with some people using them heavily and others not knowing what they are. Short-term content such as Instagram and Facebook Stories and Snapchat activity have become more popular over the past couple years. Just like Stories, Fleets […]

Your Instagram grid has become an increasingly important way to portray your law firm’s brand and messaging. The grid is essentially neat rows of three that form a bigger picture of your firm and your Instagram content strategy. Savvy Instagrammers know how to take advantage of this viewpoint and carefully plan posts that create an […]

Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to business leaders. Fortunately, social media analytics have gotten more sophisticated. […]

Today’s digital marketing platforms offer plenty of analytics so that you can measure performance, and social media networks are no exception. Reporting on social media is increasingly easy, quick, and able to be automated. Despite the breadth of analytics available, there are some data points that are more valuable than others. Below are the most […]

Instagram has become a cornerstone of many law firms’ social media presence, driving traffic to landing pages, growing conversions, and building an engaged audience. If your law firm’s Instagram presence isn’t as robust as you’d hope, it might be time to learn how to sharpen up your strategies for getting more organic followers on Instagram. […]