Category: Social Media

If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when you highlight your expertise and brand. By creating […]

A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram growth without paying for followers (which you never want to do)?   A Reminder: Why You Shouldn’t Buy […]

We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle to break through the cluttered social media landscape to engage their […]

A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law firm’s LinkedIn company page to better generate leads in 2023? Keep reading for twenty tactics to optimize your law firm’s LinkedIn company […]

Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there. Sometimes legal marketers assume that Instagram isn’t really relevant to them, however, it’s important to maintain a strong presence on all social media […]

Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to help you improve your strategy. By applying these learnings across your entire social […]

Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your profile optimized and using groups for conversations. LinkedIn has a lot more […]

One of our favorite topics to cover is LinkedIn for lawyers. That’s because it’s a powerful tool for legal professionals, whether they’re looking for career opportunities or new leads. It’s arguably the best platform for furthering your professional goals, whatever they might be. LinkedIn is constantly innovating and evolving, and job-seeking activity across the site is […]

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you use all of the features LinkedIn offers. We’ve compiled several tactics […]

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media is becoming more prevalent for law firms. Should you invest in paid social media? Here’s what law […]

LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using account-based marketing strategies. Did you know LinkedIn can also be a valuable tool for conducting market research? In this post, we are covering what legal […]

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]