Category: Social Media

What are the key steps to creating an epic, results-oriented paid advertising campaign on social media? Whether you want to improve your law firm’s brand awareness, generate webinar sign-ups or bring in new clients, social media is a great place to advertise. Social ads can be hyper targeted, clients can interact with them, and you […]

Have you heard about Clubhouse? Even if you have, it’s unlikely you’ve joined the Clubhouse app. That’s because this new social media platform is banking on exclusivity. For now, users need an invite to join. The exclusive new audio-based app has taken over social media in recent months as the hottest new platform for networking […]

Do you want to create more effective social media ads for your law firm? Wondering how to write ad copy that produces conversions? When it comes to social media advertising – whether it be on LinkedIn or Facebook – it’s important to write copy that is compelling and personalized to your audience so that they […]

Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas. 1. Quick + informative native videos grab attention […]

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to grow our law firm? Well in this post, we’re […]

Are you wondering who’s watching your law firm’s YouTube videos? What about which videos are performing the best? YouTube analytics can show you all that and more! In this guide, law firm marketers will learn which YouTube metrics are important and what they mean, as well as how to use this knowledge to create better […]

Social media is an essential part of marketing and business development today and most law firms will miss opportunities if they’re not active on social. Social media can generate leads, foster brand awareness and nurture relationships. Fortunately, one great thing about social media marketing is that it doesn’t cost a lot of money to conduct […]

LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren’t generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a networking event, LinkedIn works best if you actively engage with people […]

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary posting options, and LinkedIn recently rolled out their own Stories program. Now, due […]

As we approach the end of 2020, we know one thing for sure: We’ve spent a lot more time on social media this year. In fact, Statista reported a 21% uptick in monthly social media usage. This isn’t at all shocking, as countries implemented stay-at-home orders in March due to the global pandemic. Throughout the […]

Video marketing has been on the rise over the past few years, growing ever more popular and accessible for law firms. And while popular sites such as Instagram, Facebook, LinkedIn, and even your own website are great places to invest, YouTube remains the giant in the space, with people spending a billion hours each day […]

Of all the social media platform options, LinkedIn should be part of every lawyer’s marketing and business development strategy. Not having a profile on this well-respected platform puts lawyers in the dark ages category of doing business in today’s digital age. If you need any more convincing, here are 5 reasons your firm’s attorneys should […]