by Kevin Vermeulen | Mar 30, 2021 | Marketing Technology
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those...
by Kevin Vermeulen | Dec 3, 2020 | Marketing Technology
Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system...
by Kevin Vermeulen | Sep 17, 2020 | Marketing Technology
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to...
by Kevin Vermeulen | Aug 27, 2020 | Marketing Technology
The growth of the marketing technology (MarTech) industry continues to explode, with thousands of marketing software vendors providing a wide-range of tools to support today’s modern marketer. From email and social media automation to analytics and personalization,...
by Guy Alvarez | Aug 18, 2020 | Marketing Technology
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so they...
by Noreen Fishman | Aug 12, 2020 | Marketing Technology
If you read our past post on what makes up a modern marketing technology stack, you know that there are thousands of platforms available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and...
