Category: Marketing Technology

Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B testing, and LinkedIn has launched some new testing functionality to make this even easier. In this post, […]

AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true, it probably is – right? If your gut is telling you that there might be […]

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software – a one-stop-shop, if you will. It gives legal marketers everything they need to run multi-touch […]

Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the time or resources to scrub their CRM data – but they need to.  Have you heard the phrase “garbage in, garbage […]

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those people into the sales funnel with great content. This strategy is called Inbound Marketing. Multiple platforms […]

HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an investment. Are you getting the most out of yours? We’ve worked with […]

In marketing, the ability to understand your audience’s behavior and test new things is imperative. It’s great to come up with new creative, but it’s not always a good idea to blast it to your entire database without some feedback first. Is it possible to create a subset of a larger list that is actually […]

Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand to offer AI tools to its users. Here’s what you need to know.  HubSpot AI Tools […]

HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license the platform and then ask us to help them to use it effectively. Here are 35 tips for getting the most benefits from your law firm’s HubSpot investment.  Why HubSpot? Having a robust CRM system […]

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights acquired through artificial intelligence (AI) can be applied across several areas of your […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the […]