Category: Marketing Technology

Using Generative AI to Help Optimize Your PPC Campaign

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

How AI Marketing Can Help Your Law Firm

Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can allow law firms to gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights acquired through artificial intelligence (AI) can be applied across several areas of your […]

Top 8 Marketing Automation Tools for Law Firms in 2022

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the […]

Everything Law Firms Need to Know About Google Analytics 4

In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by “Google Analytics 4” moving forward. However, the name is […]

12 Online Marketing Tools for Small Law Firms

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. Fortunately, many online tools are available to help you create and execute more effective marketing. In fact, according […]

6 Effective Ways Law Firms Can Use Automation to Grow Their Firm

Implementing more automation in your firm can reward you with serious benefits. Automating marketing tasks can help you to segment and schedule communications, follow up with certain leads, and remind team members of important tasks. However, many people aren’t aware of all that automation can do or how to start down the automation path in […]

How Technology Can Help Law Firms Increase Cross-Selling

Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]

How to Get the Most Value from Your Law Firm’s CRM Software

Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use it to its fullest potential. If you have doubts that your law firm’s CRM […]

Marketing Automation 101: A Guide for Law Firms

As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that.  Learn about how marketing automation can help law firms to engage with […]

How Law Firms Can Choose a Marketing Automation Platform

Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system that works alone is more appropriate. Marketing automation can definitely take your law firm’s digital marketing […]

8 Must-Have Marketing Automation Workflows for Law Firms

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, increases audience […]