by Guy Alvarez | Feb 14, 2022 | Marketing Technology
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. Fortunately, many online tools are available to help...
by Guy Alvarez | Feb 2, 2022 | Marketing Technology
Implementing more automation in your firm can reward you with serious benefits. Automating marketing tasks can help you to segment and schedule communications, follow up with certain leads, and remind team members of important tasks. However, many people aren’t aware...
by Guy Alvarez | May 12, 2021 | Legal Marketing, Marketing Technology
Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market...
by Talia Schwartz | Apr 28, 2021 | Marketing Technology
Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use...
by Noreen Fishman | Apr 23, 2021 | Marketing Technology
You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software...
by Vondrae McCoy | Apr 5, 2021 | Marketing Technology
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can...
