Category: Marketing Technology

5 Pitfalls Law Firms Should Avoid When Choosing New Marketing Technology Solutions

If you read our past post on what makes up a modern marketing technology stack, you know that there are thousands of platforms available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and optimizing your law firm’s Marketing Technology Stack is not a simple, streamlined process. Unfortunately, […]

Challenges and Benefits of Marketing Technology Adoption at Law Firms

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially as more of us continue to work remotely. However, implementing, maintaining, and optimizing your law firm’s […]

What’s In Your Law Firm Martech Stack?

As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you immediately know what it means — this is not one of those […]

Is Marketing Automation for the Legal Industry Worth the Investment?

Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on your unique circumstances. Many of the areas where you can […]