law firm content marketing

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

by Noreen Fishman • June 23rd, 2023 • Marketing Technology | Blog

HubspotYou’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive inbound marketing and automation software – a one-stop-shop, if you will. It gives legal marketers everything they need to run multi-touch campaigns – from execution to measurement. 

15 specific benefits of using HubSpot for your law firm’s digital marketing.

1. It’s an All-in-one Solution

The simplest tool for getting the job done is often the best one. HubSpot offers everything from blogging to lead nurturing capabilities and all of the analytics to go along with those tactics. Once you have HubSpot installed, you can really reduce the other platforms you need. 

2. Schedule Social Media Content in Advance

Social is a really important part of any marketing strategy, but it can be difficult to stay on top of. HubSpot helps users to create and schedule posts or tweets, with a calendar functionality that’s intuitive and makes visualizing easy. 

3. HubSpot is Great for Managing Leads

New leads are critical for law firm revenue. HubSpot has several programs that can help you to not just capture a lead, but make the most of it. Their arsenal of tools can help users to employ lead generation, nurturing, tracking and converting campaigns, all from one place. This provides a thorough view of individual leads, such as how they got to your site, what they’re doing while there, and your last contact with them. 

4. Manage SEO Right in HubSpot

SEO is a very complex and ever-evolving subject, but HubSpot offers lots of tools that help with tracking keywords, identifying your site’s ranking, and creating content that is SEO-friendly. 

5. It Makes Website Editing Easier

You can use HubSpot’s tools to make changes to your site, which saves you from having to use a developer or hire an agency. Users can create unique web pages, add modules, and fill in content, without a coding background. 

6. HubSpot has an Integrated CRM

Their CRM system takes into account social media and website activity, making it more comprehensive than other stand-alone solutions. Not only will the CRM provide valuable insights about what your leads are doing on your site and with social, but it simplifies communications between your firm and your contacts. Having your CRM aligned with your marketing channels makes campaigns more efficient and seamless. 

7. Access to Real-time and In-depth Marketing Analytics

Data-driven marketing is the most effective kind of marketing. Their platform facilitates all of the data collection you need to not only guide marketing activities but also to demonstrate the value and ROI of your programs. 

8. Avoid 404 Error Pages with Automated 301 Redirects

404 pages are more than a nuisance – they can do real damage to your brand. HubSpot can help with that because when you change a page’s URL, they automatically apply a 301 or permanent redirect. This makes it less likely that your visitors will end up on a 404 page. 

9. HubSpot has Over 500 Partner Integrations

Many people have come to love and rely on HubSpot. For that reason, hundreds of third parties have created integrations that will expand HubSpot’s functionality. For example, you can use HubSpot alongside tools like HotJar for deeper web analytics. Zoom also has an integration with HubSpot so when someone registers for your Zoom webinar, they’re automatically created as a contact in HubSpot. HubSpot’s API makes integrations easier, and new integrations are being added all the time. 

10. Easily Create Campaign Landing Pages

HubSpot makes it easy to create pages specifically designed to turn visitors into leads. They make it easy to include meta-data, page titles, and forms for contact information collection. Then, you can analyze them to see what’s working and what needs to be adjusted, such as loading speed or image alt text. HubSpot has an optimization checklist so that you can make the most of all of your pages. 

Related: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business [Podcast]

11. Build a Social Media Calendar

HubSpot’s social media capabilities are robust in nature. Through HubSpot’s marketing software you can create, schedule, and analyze social media posts. HubSpot will even tell you the best time to schedule your posts. This makes creating a content calendar easy. You can schedule your posts in advance and then easily view them in a calendar format.

12. A/B Test Emails

A/B testing emails is one of the best ways to improve the performance of your email campaigns. A/B testing is when two versions of an email are created  one element is changed in order to analyze which elements perform best with your audience. In the past, A/B testing was a time consuming process. Now, creating two versions and sending it to segments of your audience is easy with HubSpot.

13. Pop Up Forms

Pop up forms are a great tool for boosting engagement on your site and decreasing bounce rate. You can easily create and manage pop up forms using HubSpot. HubSpot allows for custom colors, graphics, and targeting.

14. Campaign Analysis

HubSpot allows users to create ‘campaigns’ and attach different assets to these campaigns. This makes it easy to stay organized and analyze all the different components of your campaigns.

15. Leverage AI

Now, HubSpot has quite a few different AI offerings to make marketing tasks easier. HubSpot’s new content assistant tool can help you generate copy.


The right marketing technology stack can make your job as a legal marketer so much easier. We have listed the benefits of using HubSpot for your law firm. HubSpot has grown into a “must-have” platform for legal marketers for the reasons we listed, and more. Our clients tell us they love how easy it is to create, optimize, and publish content as well as pull analytics that can help them to improve.

As the leading HubSpot Agency Partner for the legal industry, we have helped many law firms and companies leverage the power of HubSpot to enhance their marketing and business development efforts. Discover how we can help transform your business and improve your inbound marketing strategy with our custom HubSpot solutions.  Contact us today.

This post has been edited and republished from Apr. 23, 2021


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