Category: Marketing Technology

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But what does this mean for your law firm? Let’s explore how these updates can impact your online visibility and provide you with practical […]

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on the search results page, negating the need for users to click through to a website. The introduction of Google’s Search Generative […]

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your firm’s online presence and reputation. This blog post will explore video marketing essentials and how law firms can leverage this dynamic medium to build […]

Discover how law firms can leverage AI content to enhance their online presence and satisfy Google’s quality standards.

In a competitive legal market, understanding where your firm stands financially and strategically is not just beneficial—it’s essential. Demand generation campaigns can be potent tools in a law firm’s marketing arsenal, but measuring their effectiveness requires a closer look at the return on investment (ROI). For lawyers and legal marketers, pinpointing precise ROI metrics sheds […]

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable component across your entire digital strategy – if you know what you’re doing.  5 Ways Law Firms can use AI […]

As we enter 2024, the world of legal marketing is undergoing transformative changes. In this blog post, we’ll delve into the evolving landscape, exploring four major predictions that will reshape the strategies employed by law firms: the growing influence of AI, the untapped potential of TikTok, the continued rise in video marketing popularity, and the […]

We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning to new AI tools in order to generate […]

Content creation is critical for most businesses, but especially for law firms. What you’re really selling is your expertise, knowledge, and credibility. The best way to do that is through valuable, high-quality content. The problem is that high-quality content takes serious resources. You need to research your topics, understand your audience, write and edit, optimize…Many […]

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

You may have heard that artificial intelligence is “revolutionary” – and it is. AI is changing the way things get done in the modern workplace, and marketing is no exception. HubSpot has new tools powered by AI, and content creators can use them to make their jobs easier. Here’s what you need to know.  HubSpot […]

Have you ever spent months developing a complicated workflow in HubSpot only to discover that it didn’t launch properly? Anyone who has created a robust lead nurturing campaign complete with branching logic understands how much work goes into it – and how nerve-wracking it can be to finally turn it “on”. How can you be […]