by Guy Alvarez | Aug 18, 2020 | Marketing Technology
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so they...
by Noreen Fishman | Aug 12, 2020 | Marketing Technology
If you read our past post on what makes up a modern marketing technology stack, you know that there are thousands of platforms available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and...
by Talia Schwartz | Aug 4, 2020 | Marketing Technology
Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially...
by Guy Alvarez | Mar 3, 2020 | Marketing Technology
As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...
by Guy Alvarez | Dec 28, 2018 | Marketing Technology
Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on...
