by Vondrae McCoy | Apr 5, 2021 | Marketing Technology
As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can...
by Kevin Vermeulen | Mar 30, 2021 | Marketing Technology
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those...
by Kevin Vermeulen | Dec 3, 2020 | Marketing Technology
Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system...
by Kevin Vermeulen | Sep 17, 2020 | Marketing Technology
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to...
by Kevin Vermeulen | Aug 27, 2020 | Marketing Technology
The growth of the marketing technology (MarTech) industry continues to explode, with thousands of marketing software vendors providing a wide-range of tools to support today’s modern marketer. From email and social media automation to analytics and personalization,...
by Guy Alvarez | Aug 18, 2020 | Marketing Technology
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so they...
