Author: Laurie Villanueva

While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a considerable chunk of time toward wasted efforts and […]

As legal marketers, it’s easy to fall into the trap of repeating the same types of content over and over. If you feel like you’ve done it all and are looking for something fresh, it’s time to explore some uncommon yet highly effective digital content formats. In this blog post, I will explore 10 innovative […]

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.”  Many […]

Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms create more unique, authoritative content that ranks higher in search results. But what exactly is information gain, and how can law firms optimize […]

As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most authoritative evergreen content can begin to show age over time. That being said, […]

With 5.4 billion people currently connected to the internet globally, it’s the first place most consumers go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll look when they need legal services. Blogging can help you ensure your firm gets found when people perform those searches. Blogging […]

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for, and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]

Average copywriting might generate a lead or two, but truly great copy captures attention and keeps people talking about your law firm long after the initial interaction. Don’t settle for bland, forgettable content. As a legal marketer, you need copy that excites, resonates, and leaves a lasting impression on your audience. In this blog, I’ll […]

Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read […]

In today’s competitive legal landscape, standing out as a thought leader is more critical than ever. Publishing a by-lined article in a respected publication does more than showcase expertise—it establishes authority, fosters connections, and drives business opportunities. This impactful content strategy has become a cornerstone for lawyers and law firms looking to elevate their professional […]

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different stages of engagement with your firm. Some may just be becoming aware of your services, while others are ready […]

A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help boost your search engine rankings (SEO). In short, if you have a digital strategy, then blogging needs to be a part […]